UPDATE: According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spend...
View articleAdvertisers are realizing the decisions they make, based on the data they have, are likely less than perfect. Read More...
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View articleIn terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Read More...
View articleWhen it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Read More...
View articleBroadband reaches over half of U.S. households, and is expected to reach 70 percent by 2012. Read More...
View articleBehavioral ad network Tacoda measured how likely visitors to presidential campaign sites were to check out certain types of Web content. Read More...
View articleHitwise data show the ebb and flow of traffic to the official sites of the Democratic and Republican presidential primary candidates. Read More...
View articleWho's capturing rich media data, what are they doing with it, and how does it affect the consumer? Read More...
View articleUsing multiple systems to manage and track your campaigns? Be clear about what's being measured and how it's being measured. Third in a series. Read M...
View articleJupiterResearch finds 1.5 billion people will have Internet access four years from now. Read More...
View articleTop 50 Advertisers by Media Value in April, 2007 Read More...
View articleA Reuters/Hyundai campaign takes online behavioral targeting in a new direction. Read More...
View articleWeb analytics can lead to better understanding of your business. Just don't get caught up in the excitement du jour. Read More...
View articleThe top 50 ad network and online property rankings for May 2007. Read More...
View articleA look at the top 10 local markets by the number of unique users and time spent online. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...
View articleBusinesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Read Mor...
View articleWhich channel gets credit for conversions is more than an academic question for marketers. Part two of a series. Read More...
View articleActive home Internet user population dipped close to a percentage point in April, over the previous month. Read More...
View articleData from Email Data Source finds top presidential candidates sent anywhere from three to 17 e-mail newsletters each in May and early June. Read More...
View articleInternet users in the U.K. are the most active in the Pan-European space. Read More...
View articleMobile messaging traffic and mobile Web usage surges in Q1. Read More...
View articleExplorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...
View articleWhere Web metrics meet accountability. Read More...
View articleWith consumer expectations rising rapidly, online retailers must give visitors more entry points to build loyalty. Read More...
View articleEvaluating competitors' targeting strategies can help improve your Web marketing efforts. Read More...
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