In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...
View articleAbout 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by E...
View articleWith the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...
View articleIs this hourly pricing model right for today's digital media agency? Read More...
View articleTwitter has acquired social analytics company Bluefin Labs, according to reports released today. The sum of the acquisition is still unknown but sourc...
View articleRemember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Read More...
View articleHow the one who has turned to data and algorithms and the one who has become CMO see things differently. Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleAbout 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle...
View articleWhen next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...
View articleThe 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...
View articleBut maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, ...
View articleBetween July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoena...
View articleUsing business understanding, data understanding, data preparation, modeling, evaluation, and deployment to solve the marketing attribution problem. R...
View articleConsider these three challenges when measuring performance of an integrated marketing campaign. Read More...
View articleA new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Read More...
View articleAs the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need ...
View articleThe value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Read More...
View articleTo start 2013 on the right foot, here are three things I recommend you do today. Read More...
View articleOnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the a...
View articleData scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing r...
View articleMarketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Read More...
View articleThe time has come where we have to define intellectual private property. Read More...
View articleGlobal advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleFive ways to effectively evaluate if some of the new mobile opportunities should be considered as we move into 2013. Read More...
View articleConsumers watched 11.3 billion online video ads last month, according to a new report by comScore. Read More...
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