An update on G+ for businesses - includes latest stats and how to measure ROI on the social network. Read More...
View articleAn interview with Advocacy Group, Inc.'s director of online campaigns about working with non-profits, corporations, and political organizations in tod...
View articleThe key step to demonstrate the value of marketing to a sales-driven CEO. Read More...
View articleIf you love data then you're going to need to keep learning more tools so that you don't get left behind. Read More...
View articleAcxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Read More...
View articleConsider these best practices when naming and managing URLs for your website. Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleAs the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Read More...
View articleFirst you must master these six principles. Read More
View articleTumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on...
View articleFor the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...
View articleFirm is using data gathered through white paper downloads and conferences to enhance marketing platform data and retarget ads to in-market execs. Read...
View articleThe three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...
View articleAnd how you must strategize around the information gap caused by the Google-Apple war. Read More...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA set of reports from the industry trade group shows it aims to ensure that legislators understand how important microtargeting - which could be curbe...
View articleEstablish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Read More...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleGoogle is now enabling a common display targeting method for search ads. Read More...
View articleHow to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Read More...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleAs an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleKnowing where to focus time and energy can create efficiencies and streamline process for any organization. Read More...
View articleAn interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...
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