Pinterest's and Instagram's Global Market Share Grows
Audience

Pinterest's and Instagram's Global Market Share Grows

14y Search Engine Watch

Pinterest's and Instagram's Global Market Share Gr...

Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...

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The Tabloid Paradigm and Beyond
Actionable Analysis

The Tabloid Paradigm and Beyond

14y Andrew Edwards

The Tabloid Paradigm and Beyond

Five ways to engineer content for success. Read More

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

14y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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In India, Google Rules but Visitors Most Engaged on Facebook [Study]
Asia

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

14y Adaline Lau

In India, Google Rules but Visitors Most Engaged o...

Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...

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Working With IT: Do's and Don'ts for Digital Marketers
Analytics

Working With IT: Do's and Don'ts for Digital Marketers

14y Charlie Wang

Working With IT: Do's and Don'ts for Digital Marke...

As digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side...

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Google Hires for Privacy Red Team
Data insights

Google Hires for Privacy Red Team

14y Alastair Stevenson

Google Hires for Privacy Red Team

Data privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Read More...

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Olympics Comedown
Analytics

Olympics Comedown

14y John D'Arcy

Olympics Comedown

Some great data analysis ideas we can take away from the London Olympics. Read More...

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YouTube Launches TrueView Video Ads for Android
Data insights

YouTube Launches TrueView Video Ads for Android

14y Daniel Mickens

YouTube Launches TrueView Video Ads for Android

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...

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How do you define a loyal customer?
Data insights

How do you define a loyal customer?

14y Aubrey Beck

How do you define a loyal customer?

Calculate exactly how much customer loyalty is worth in dollars. Read More...

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Key Web Analytics Metrics and Reporting
Analytics

Key Web Analytics Metrics and Reporting

14y Gordon Choi

Key Web Analytics Metrics and Reporting

A starter's guide to web analytics reporting. Part one in a series. Read More...

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History Repeating: Mom-and-Pops Are Coming Back
Analytics

History Repeating: Mom-and-Pops Are Coming Back

14y Jack Aaronson

History Repeating: Mom-and-Pops Are Coming Back

As our society is becoming more "99 percent"-focused, we're looking again for small stores and personalized customer service. Read More...

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ComScore Pushes Viewability Metric for Scarcity's Sake
Ad Industry Metrics

ComScore Pushes Viewability Metric for Scarcity's Sake

14y Matt Kapko

ComScore Pushes Viewability Metric for Scarcity's ...

The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...

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More African Americans, Hispanics Respond to Digital Audio Ads
Audience

More African Americans, Hispanics Respond to Digital Audio Ads

14y Daniel Mickens

More African Americans, Hispanics Respond to Digit...

Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...

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VIDEO: ClickZ Talks Big Data With BBDO
Data insights

VIDEO: ClickZ Talks Big Data With BBDO

14y Melanie White

VIDEO: ClickZ Talks Big Data With BBDO

The creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal...

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Connect the Dots: Goals to Metrics to Compensation
Analytics

Connect the Dots: Goals to Metrics to Compensation

14y Jim Sterne

Connect the Dots: Goals to Metrics to Compensation

Once you clarify your goals, the proper metrics will become apparent, as will the systems to capture the data necessary to track those metrics. Read M...

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What's the Big Deal With Big Data?
Data insights

What's the Big Deal With Big Data?

14y Thad Kahlow

What's the Big Deal With Big Data?

How do you leverage big data to build relationships and improve marketing and business performance? Read More...

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Social Media Listening Made Simple
Analytics

Social Media Listening Made Simple

14y Brandon Cheung

Social Media Listening Made Simple

The average social media user listens more but are marketers doing the same? Read More...

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Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia
Asia

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

14y Guest

Study: Philippines Fastest Growing Smartphone Sale...

Smartphone sales are growing steadily due to more affordable price points in the market. Read More...

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FTC Finalizes Settlement With Facebook
Data insights

FTC Finalizes Settlement With Facebook

14y Madeline Bennett

FTC Finalizes Settlement With Facebook

Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...

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The Marketing/IT Tug-of-War
Analytics

The Marketing/IT Tug-of-War

14y Bryan Eisenberg

The Marketing/IT Tug-of-War

Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Read More...

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Google Settles for $22.5M Fine in FTC Privacy Suit
Data insights

Google Settles for $22.5M Fine in FTC Privacy Suit

14y Shaun Nichols

Google Settles for $22.5M Fine in FTC Privacy Suit

The FTC said that the company would be paying a record fine in the Safari cookies case. Read More...

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VivaKi Pairs with comScore to Push Viewability Metric
Ad Industry Metrics

VivaKi Pairs with comScore to Push Viewability Metric

14y Susan Kuchinskas

VivaKi Pairs with comScore to Push Viewability Met...

VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...

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Microsoft Signals Commitment to Do Not Track by Default
Data insights

Microsoft Signals Commitment to Do Not Track by Default

14y Kate Kaye

Microsoft Signals Commitment to Do Not Track by De...

Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...

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Data Overload: Finding the Right Mix of Social Analytics Metrics
Data insights

Data Overload: Finding the Right Mix of Social Analytics Metrics

14y Andrea Fishman

Data Overload: Finding the Right Mix of Social Ana...

Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

14y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Motivation, Action, and Triggers: A Model for Influencing Online Behavior
Acquisition

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

14y Tim Ash

Motivation, Action, and Triggers: A Model for Infl...

A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Read More...

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Photographs: Social Media's Hot Content Marketing Asset
Actionable Analysis

Photographs: Social Media's Hot Content Marketing Asset

14y Heidi Cohen

Photographs: Social Media's Hot Content Marketing ...

Seven tactics to make your photographs rock as social media content marketing. Read More...

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