Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

15y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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What Does Good Look Like?
Analytics

What Does Good Look Like?

15y Neil Mason

What Does Good Look Like?

Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program
Data insights

DAA Steps Up Enforcement of Self-Regulatory Program

15y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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Multivariate Testing: Parametric Data Analysis
Acquisition

Multivariate Testing: Parametric Data Analysis

15y Tim Ash

Multivariate Testing: Parametric Data Analysis

Optimize your landing page by analyzing your multivariate data with parametric data analysis. Read More...

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Weight Watchers Taps McCann NY for Social Marketing
Data insights

Weight Watchers Taps McCann NY for Social Marketing

15y Zachary Rodgers

Weight Watchers Taps McCann NY for Social Marketin...

Decision marks the first time the social brand appoints a social agency of record. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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Testing - What's the Big Idea?
Analytics

Testing - What's the Big Idea?

15y Bryan Eisenberg

Testing - What's the Big Idea?

Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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IAB Europe Expands Through EIAA Merger
Data insights

IAB Europe Expands Through EIAA Merger

15y Jack Marshall

IAB Europe Expands Through EIAA Merger

European online ad bodies combine to form single industry voice. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile
Data insights

Location-Based Marketing: The Convergence of Social and Mobile

15y Liana Evans

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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Transform Site Search
Data insights

Transform Site Search

15y Andrea Fishman

Transform Site Search

Three keys to enhancing results presentation and relevancy. Read More

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Analytics: Getting Back to Basics
Analytics

Analytics: Getting Back to Basics

15y Joni Ngai

Analytics: Getting Back to Basics

Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Read More...

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18% U.S. Smartphone Users Access Location-Based Services
Data insights

18% U.S. Smartphone Users Access Location-Based Services

15y Jack Marshall

18% U.S. Smartphone Users Access Location-Based Se...

Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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QR Codes Gain Critical Mass
Analytics

QR Codes Gain Critical Mass

15y Jack Aaronson

QR Codes Gain Critical Mass

QR codes are vying for the mobile consumer. And it appears they're winning them over. Read More...

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Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'
Data insights

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

15y Amara Mastronardi

Mitsubishi Creates 360-Degree Test Drive on 'Most ...

Viewers can interact with 360-degree videos. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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Watch Your Language
Analytics

Watch Your Language

15y Jim Sterne

Watch Your Language

What is your company's language really saying about you? Read More

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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How to Bring Storytelling to Analytics
Analytics

How to Bring Storytelling to Analytics

15y Neil Mason

How to Bring Storytelling to Analytics

Fewer numbers can give greater insight if they are the right numbers. Read More...

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Paralyzing Your Visitors With Too Many Choices
Acquisition

Paralyzing Your Visitors With Too Many Choices

15y Tim Ash

Paralyzing Your Visitors With Too Many Choices

A look at how one company's home page is suffocating its customers with too many options and distractions. Read More...

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Tourism Queensland Travels Far With LinkedIn Ads
Data insights

Tourism Queensland Travels Far With LinkedIn Ads

15y Christopher Heine

Tourism Queensland Travels Far With LinkedIn Ads

Award-winning team focuses on networking site to target company execs. Read More...

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