When it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Read More...
View articleDespite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Read More...
View articleThree examples of technologies that enable personalized ads. Read More...
View articleThe number of active home Internet users decreased in all but one of the 10 countries tracked by the the Nielsen Online group. Read More...
View articleWith the unveiling of the Apple iPhone 3G, the fourth screen is here. But how do you measure it? Read More...
View articleAn executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. R...
View articleA survey that examines how organizations use Web analytics in the U.K. turns up some interesting trends. Read More...
View articleCan the bookseller make a dent in Amazon's business? What Borders is doing right and tips for improving the customer experience. Read More...
View articleTips for developing online content and community for brides and grooms preparing for the big day. First of a two-part series. Read More...
View articleHow to recognize the difference between consumers and shoppers. Read More...
View articleWhy you need to understand your visitors' intentions. Read More...
View articleIt's finally happening. Geotargeting is melding with e-commerce. How can you harness the power of geotargeted campaigns? Read More...
View articleUPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Read More...
View articleHow to get your CMO to hear out -- and support -- your plan for adopting Web analytics. Part four of a series. Read More...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleAs search costs rise, behavioral targeting will likely be a channel that marketers will lean on. Here's why. Read More...
View articleBarclays Bank, Dell, "The New York Times," and the U.K.'s Channel 4 dive into the analytics ecosystem. Read More...
View articleRankings of the top 50 Internet advertisers by media value in February 2008. Read More...
View articleAnalytics will only tell what people are doing. Knowing why they are doing it can give you powerful optimization tool. Read More...
View articleE-mail will remain an important line of communication for years to come, but e-mail marketers will have to negotiate control over e-mail preferences. ...
View articleHow to make sure your execution meets corporate goals and your target market's real-world needs. Second of a two-part series. Read More...
View articleObama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Read More...
View articleChallenges and developments in behavioral targeting, including why ISPs and marketers must become smarter about achieving relevance. First of a two-pa...
View articleFive steps to avoid falling into a trap during a site redesign. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleHow is your site performing compared to your competition's? If you're on a tight budget, consider using these free resources. Read More...
View articleWhile Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock o...
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