The Average Conversion Rate: Is It a Myth?
Analytics

The Average Conversion Rate: Is It a Myth?

18y Bryan Eisenberg

The Average Conversion Rate: Is It a Myth?

Online marketers have embraced conversion rates of 2 to 3 percent when they should be aiming higher. Here's why. Read More...

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How to Overcome Five Key Online Retailing Challenges
Actionable Analysis

How to Overcome Five Key Online Retailing Challenges

18y Heidi Cohen

How to Overcome Five Key Online Retailing Challeng...

Using multivariate analysis to improve conversion. Read More...

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Great Expectations in Behavioral Targeting
Data insights

Great Expectations in Behavioral Targeting

18y Anna Papadopoulos

Great Expectations in Behavioral Targeting

Search and creative departments will hop on the bandwagon this year. They just won't call it behavioral targeting. Read More...

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Warm Up to Web Site Optimization
Analytics

Warm Up to Web Site Optimization

18y Jason Burby

Warm Up to Web Site Optimization

Management consultancy Accenture acquires an optimization testing company, underlining increased interest in improving site performance. Despite the t...

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Top 50 Advertisers by Media Value in November, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in November, 2007

18y Enid Burns

Top 50 Advertisers by Media Value in November, 200...

Rankings of the top 50 Internet advertisers by media value in November 2007. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007

18y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007 Read More...

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Why Multichannel Consumers Are More Loyal
Analytics

Why Multichannel Consumers Are More Loyal

18y Jack Aaronson

Why Multichannel Consumers Are More Loyal

A tutorial on the science behind decision-making behaviors. First of a series. Read More...

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Top Real Estate Sites in December 2007
Audience

Top Real Estate Sites in December 2007

18y Anna Maria Virzi

Top Real Estate Sites in December 2007

Despite a downturn in the housing market, real estate sites continue to attract more traffic. Read More...

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An Open Letter to CFOs
Actionable Analysis

An Open Letter to CFOs

18y Shane Atchison

An Open Letter to CFOs

Help your marketing team better understand the business. It should pay off. Read More...

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Top 50 Advertisers by Media Value in October, 2007
Ad Industry Metrics

Top 50 Advertisers by Media Value in October, 2007

18y Enid Burns

Top 50 Advertisers by Media Value in October, 2007

Rankings of the top 50 Internet advertisers by media value in October 2007. Read More...

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A Magic Bullet for Behavioral Targeting Challenges? Think Again
Data insights

A Magic Bullet for Behavioral Targeting Challenges? Think Again

18y Robin Neifield

A Magic Bullet for Behavioral Targeting Challenges...

Why common definitions, time, and testing will overcome obstacles to effective behavioral marketing. Read More...

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Presidential Hopefuls Display Online Ad Maturity
Ad Industry Metrics

Presidential Hopefuls Display Online Ad Maturity

18y Kate Kaye

Presidential Hopefuls Display Online Ad Maturity

Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Read More...

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Web Analytics: Insights From the Front Line, Part 1
Analytics

Web Analytics: Insights From the Front Line, Part 1

18y Neil Mason

Web Analytics: Insights From the Front Line, Part ...

Google's analytics evangelist Avinash Kaushik explains why 2007 was a turning point for Web analytics. Read More...

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Seven Years of Change, Seven Years of Staying the Same
Analytics

Seven Years of Change, Seven Years of Staying the Same

18y Bryan Eisenberg

Seven Years of Change, Seven Years of Staying the ...

Seven years of lessons in interactive marketing. Read More...

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Web Grows as a Source for Political Info
Ad Industry Metrics

Web Grows as a Source for Political Info

18y Enid Burns

Web Grows as a Source for Political Info

Close to one in four Americans head to the Internet regularly for presidential campaign news. Read More...

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Content Meets the Purchase Funnel
Actionable Analysis

Content Meets the Purchase Funnel

18y Heidi Cohen

Content Meets the Purchase Funnel

How online retailers can provide additional content to engage customers at each point in the purchase decision-making process. Read More...

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The Emotional Side of Behavioral Targeting
Data insights

The Emotional Side of Behavioral Targeting

18y Andy Chen

The Emotional Side of Behavioral Targeting

Successful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...

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Advertising Placements by Industry and Top Sponsored Links, December 2007
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, December 2007

18y Enid Burns

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types, and the top 25 companies placing sponsored links. Read More...

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Web Analytics, a Life and Death Plot
Analytics

Web Analytics, a Life and Death Plot

18y Jason Burby

Web Analytics, a Life and Death Plot

A movie about murders triggered by Web site visits is far-fetched. Acting in real time based on visitors' behaviors on your site isn't. Read More...

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Socio-Economic Barriers to Web Access Narrows
Data insights

Socio-Economic Barriers to Web Access Narrows

18y Enid Burns

Socio-Economic Barriers to Web Access Narrows

Education and income less likely to influence Internet usage, while gender remains a factor. Read More...

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Look Vs. Feel
Analytics

Look Vs. Feel

18y Jack Aaronson

Look Vs. Feel

Why changing a Web site's modus operandi can alienate site visitors. Read More

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Resolutions for 2008: Optimize, Nurture, and Act
Actionable Analysis

Resolutions for 2008: Optimize, Nurture, and Act

18y Shane Atchison

Resolutions for 2008: Optimize, Nurture, and Act

Put search engine optimization on the top of your list, and don't forget Web site analytics or the creative team. Read More...

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Making Your Site Behavioral Targeting Friendly
Data insights

Making Your Site Behavioral Targeting Friendly

18y Robin Neifield

Making Your Site Behavioral Targeting Friendly

What makes a good site for behavioral targeting? Read More...

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Pew: Video Sharing Sites Go Mainstream
Audience

Pew: Video Sharing Sites Go Mainstream

18y Enid Burns

Pew: Video Sharing Sites Go Mainstream

Video sharing sites have moved past their early adopter phase and been adopted by the broader public over the past year, according to a Pew study. Rea...

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Resolutions for 2008
Analytics

Resolutions for 2008

18y Neil Mason

Resolutions for 2008

Think strategic, but translate big thoughts into little actions. And invest in tools to better understand visitors on your Web site. Read More...

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Consumer Electronics Industry Expects Increased Revenue in '08
Audience

Consumer Electronics Industry Expects Increased Revenue in '08

18y Enid Burns

Consumer Electronics Industry Expects Increased Re...

TV displays comprise the largest segment in revenue dollars for the consumer electronics sector. Read More...

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Marketing Lessons From Apple
Analytics

Marketing Lessons From Apple

18y Bryan Eisenberg

Marketing Lessons From Apple

While Apple uses traditional means and media to promote itself, it also markets itself in unexpected places and ways. Read More...

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