Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...
View articleTypes of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...
View articleA data management platform (DMP) is the backbone of data-driven marketing and unifies and organizes your first-, second-, and third-party data. Read M...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleOveview of what augmented analytics is and what kind of effect it can have, as well as the three main competitive advantages it gives your team. Read ...
View articleToo often, a CRM is treated as a catch-all for customer data. And over time, it gets messy. How to clean up your CRM data quality. Read More...
View articleInterview with Anil Kaul, CEO of Absolutdata, on their company, their technology, where they're headed, and how they're using AI to drive better decis...
View articleCompanies use an average of 7 separate tools to make sense of their data. 43% plan to add yet another one this year. Here's why that's bad for strateg...
View article62 percent of executives report relying on their gut when making proposal or partnership decisions, but research confirms that the best decisions are ...
View articleWe sat down with Al Bsharah, VP Data & Analytics at Seismic, to pick his brain on analyzing B2B data, hype around AI-powered tools, and owning you...
View articleWe asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an ...
View articleInfluencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...
View articleHow do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...
View article75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...
View articleNew research: "quick access to actionable insights" is the most important feature of a marketing measurement technology, and brands struggle to find i...
View articleMarketers spend much of their time (and budgets) collecting data from each and every online interaction with audiences, from website visits to social ...
View articlePersonalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...
View articleCompanies spend a lot of money on events, but often miss buying signals from attendees. Paying attention could mean not just better events but bigger ...
View articleMissing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View articleCyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...
View articleCyber Monday 2018 hit $7.9 billion in sales yesterday, a 19.3% YoY increase from 2017. It was the biggest online shopping day in U.S. history. Read Mo...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleWe sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...
View articleAmazon is finalizing plans to split its second headquarters between Long Island City (LIC), Queens, New York, and Crystal City, Virginia, a suburb of ...
View articleThousands of Google employees walked out in protest of the company's alleged history of harassment, discrimination, and support for abusers. What's ne...
View articleIn the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...
View article