On Oct 28 IBM announced acquisition of top open source cloud software Red Hat for $34 billion. The companies hope to lead the way in hybrid cloud comp...
View articleDeploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleUpscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleLast week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...
View articleKenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...
View articleAdobe Analytics this morning announced Virtual Analyst, a new AI assistant tool that will uncover new insights from the 97-99% of untouched data. Read...
View articleAdobe has purchased Marketo, positioning the company to move further into the B2B space. This could have huge potential for AI-powered marketing solut...
View articleApple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...
View articleIn light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....
View articleTo drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...
View articleLast week, Amobee acquired Videology. We talk with them about what this means for their business and for the industry as a whole. Read More...
View articleThe average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to ...
View articleUntil lately, many luxury brands have been too scared of cheapening their high-end image to try ecommerce. However, younger audiences are developing t...
View articleAI company Phrasee recently announced funding to expand into the US market. We sit down with CEO Parry Malm to discuss their product, company, upcomin...
View articleCasual dining chains face closures and sales slumps across the US. The reason may not be millennials, but misguided attempts at digital marketing. Som...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleAt the beginning of the summer, the General Data Protection Regulation went into effect, requiring marketers in the EU to obtain explicit consent from...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleModern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...
View articleThe Israel-based marketing startup Datorama is one of the true innovators in the AI-driven analytics space, and it was just acquired by Salesforce for...
View articleThe objective of marketing is to reach and attract a targeted audience. We do this using ads, contests, blog content, and so on. But the thing about t...
View articleAfter you've put all of your hard work into a campaign, it's important to measure it's success so you'll know what worked and what didn't work for the...
View articleThe rollout of GDPR this year holds significant implications for marketers, not the least of which is ensuring any marketing efforts meet the newly ro...
View articleAs we hear more and more about digital personalization, the gap between what the consumer wants and what they receive is becoming magnified. In the U....
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