What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View article‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleNow that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleAs I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...
View articleIn 2015, Swedish manufacturer Scania decided to overhaul their digital capabilities. Two years on, their Head of Online reveals the benefits and chall...
View article'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...
View articleEmail marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleEcommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...
View articleClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...
View articleThe growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? Read More...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleDeep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...
View articleFacebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled wi...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleThe advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...
View articleThe last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...
View articleRecently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
View articleThe use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...
View articleAccording to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...
View articleEmail marketing is nothing new, but as our ability to harness big data improves, so does email’s potential as a marketing channel. In this article, we...
View articleTwo weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...
View article