Meet Beth. She wants to buy some new running shoes, so she opens up her laptop and begins her online shopping journey. Let’s follow along… Read More...
View articleA new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...
View articleAs the first generation to grow up around digital technology, millennials represent a hugely important demographic to marketers Read More...
View articleSpotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleAccording to research conducted by Yieldr, video accounted for 64% of web traffic in 2014. Other stats similarly back up the platform's social dominan...
View articleFacebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleA new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleEffective content marketing strategies require both data insights and human reactions. Read More...
View articleAccording to The Brand Storytelling Report 2015 by content marketing agency Headstream, eight out of ten (79 per cent) of UK adults want brands to tel...
View articleAmazon is changing the way reviews and ratings are presented in an effort to make them more useful to its customers – in the wake of recent review sca...
View articleAccording to this infographic from elasticpath, 14% of consumers would prefer to pay via mobile rather than credit card. Find out what else is shaping...
View articleSince the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...
View articleWorld wide web creator Tim Berners Lee and other internet supremos star in a spoof video imagining what the world would be like today if the internet ...
View articleBubble Jobs found that 39% of candidate sign ups to their site in 2015 were female, suggesting a higher interest in the sector than is being claimed b...
View article"The Internet of Things is here and is here to stay. With billions of devices already connected and another trillion coming our way in the next decade...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleDiet and health products require among the lowest engagement levels from marketers to generate a sale, according to recent data published by ecommerce...
View articleEver wondered how social your favourite tech brand is? Oomph has used data visualisation to compare tech brands' popularity across the various social ...
View articleThe real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...
View articleThe report found that while men’s monthly app usage was slightly higher than women (27.2 for men compared with 26.3 for women) female users tend to sp...
View articleExplore the differences between welcome emails and bulk marketing emails, subject line optimisation, the importance of real-time welcome emails, spam ...
View articleWestern European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising an...
View articleThis week’s unmasked marketer is Lee Wilson, Head of SEO at Vertical Leap. Wilson cringes every time "synergy" accidentally tumbles into his digital v...
View articleBT boss Gavin Patterson said the new entity would have the scope to meet the UK’s digital future – and help distance the country from international co...
View articleDeciding on six pieces of information you'd like to have about each person is a good way to start getting your database to the next level, something m...
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