Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleMusic streaming service Spotify is now valued at more than £5.6bn after a fresh investment drive. With new players entering the streaming world, such ...
View articleBrands' online traffic is expected to suffer as “significant” changes to Google’s algorithm come into effect, bumping up mobile-friendly websites - as...
View articleDomino’s is ploughing money into a responsive mobile site after “embarrassing” conversion rates have forced the pizza brand to reassess its ‘everythin...
View articleData points surrounding the moving industry are yet another source of information for marketers to tap into when they're looking to mine information a...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleNorway will become the first country in the world to dismantle its FM radio network in favour of Digital Audio Broadcasting as part of a complete digi...
View articleThe European Commission has awarded Imperial College London and Realeyes a £2.6m grant to develop technology that can measure how much people like con...
View articleEuropean nations came top of the rubbish pile in a global charting of electronic waste complied by researchers from UN University. Read More...
View articleThese five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...
View articleBrand new research from Sharethrough brings new light to the effects of mobile native ads and banner ads on the human brain. Explore their findings to...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleThe playlist targeting service will allow brands to tap into consumer segments based on the mood of their music collection, such as “workout” or “chil...
View articleNearly half (42.4%) of all retail sales will involve a mobile device in some way or another, making mobile the fastest growing retail segment, accordi...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleMarketing budgets have grown for the 10th consecutive quarter, as a positive first three months of 2015 reflects growing confidence among UK marketers...
View articleThe year 2015 marks the end of UK adults’ love affair with desktop and laptop, as their mobile fling now consumes the majority of their time online, a...
View articleIn order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleAlthough marketing automation has been around for some time, its adoption is best described as slow and steady. Read More...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articleTake a look at the top branded campaigns clocking up views last month on YouTube. Top of the pack is the Ad Council's touching "Love Has No Labels" ca...
View articleThe rush from Apple’s infamous early adopters falls short of analysts’ expectations, which casts doubt over the likelihood of the tech brand shifting ...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleTwitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...
View articleMillward Brown Digital surveyed more than 1,000 consumers across three generations to understand how different age groups behave across various screen...
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