Of those open to the idea of drone deliveries, over half (68%) feel that faster delivery is the main benefit to the new delivery technology, while ano...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleIn our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. To stay magnetic, follow these golden rule...
View articleA new report from Bond Brand Loyalty measured the rewards programmes of over 200 consumer brands, with Amazon, Kroger, TGI Fridays and Subway ranking ...
View articleA new study by the IAB has found that a rise in digital technology in homes has driven advertisers to spend a record £7.2 billion on digital advertisi...
View articleReal-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...
View articleFrom the launch of live video feeds on Twitter with new app Meerkat, to the continued popularity of video on Facebook and Instagram, there's no denyin...
View articleToday marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...
View articleNew technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data. ...
View articleAn I, Robot-esque future may be closer than you think, following Google’s move to secure a patent for ‘methods and systems for robot personality devel...
View articleThe happy-snappers among you may have noticed an influx of emojis decorating your Snapchat feed following a recent app update: but what do they mean? ...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleRetargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...
View articleSpeaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and t...
View articleAccording to new research conducted collaboratively by Google and Ipsos, Brits are a nation of ‘app-nesiacs’. Read More...
View articleBefore commencing on any marketing campaign, research is a truly worthwhile activity. This isn't just about sussing out what the competition are doing...
View articleCriteo’s Q1 2015 State of Mobile Commerce Report found that smartphones are becoming the dominant mobile device replacing tablets, highlighting the ma...
View articleLaunching the Amazon Dash Button ahead of the year's most infamous day for pranks has sparked an internet-wide quest for the truth. The marketers behi...
View articleOnce upon a time cling film, buckets and falling books were the main apparatus for pranks. Nowadays, brands are in on the action, using clever and fun...
View articleIn his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...
View articleIn his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...
View articleEcommerce marketers are able to personalise their marketing efforts more than ever - but are they inadvertently weirding out their customers in the pr...
View articleJay Z's company Project Panther acquired Tidal for £38m two weeks ago to usher in a "new era" for online music and establish a new financial model of ...
View articleGoogle is set to increase its dominance on global search advertising spend; while new research predicts that digital ad spend will hit $170.85bn this ...
View articleIf you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...
View articleHow can marketers package sunshine-infused satisfaction and ensure customers stay happy? Take a look at this infographic from Reevoo which delves into...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
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