Four key decisions for planning marketing success in 2021
Digital Marketing

Four key decisions for planning marketing success in 2021

5y Julia Stead

Four key decisions for planning marketing success ...

Hint: They’re all related to being agile. Read More...

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Ecommerce trends: Shift to online shopping may be permanent
Digital Marketing

Ecommerce trends: Shift to online shopping may be permanent

5y Jacqueline Dooley

Ecommerce trends: Shift to online shopping may be ...

ClickZ’s Ecommerce Transformation Forum highlights important post-COVID ecommerce trends and insights from seven ecommerce industry luminaries. Read M...

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COVID-19: The cause for increased sales productivity?
Commerce & Sales

COVID-19: The cause for increased sales productivity?

5y James Moore

COVID-19: The cause for increased sales productivi...

How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...

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Cyber Week benchmarks show revenue from partnerships grew despite COVID-19
Digital Marketing

Cyber Week benchmarks show revenue from partnerships grew despite COVID-19

5y Todd Crawford

Cyber Week benchmarks show revenue from partnershi...

What happened during Cyber Week this year? Impact shared data backed insights on retail and shopping clients' revenue growth during peak shopping seas...

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How can technology help establish the ‘new’ workplace of tomorrow?
AI & Automation

How can technology help establish the ‘new’ workplace of tomorrow?

5y Don Schuerman

How can technology help establish the ‘new’ workpl...

Pega’s CTO, Don Shuerman evaluates technology investments for 2021, and shows what it means to take a human-centered design thinking approach. Read Mo...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
Digital Marketing

Email, SMS & push message marketing: Report shows increasing influence on c...

5y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Nine important marketing takeaways from 2020
Digital Marketing

Nine important marketing takeaways from 2020

5y Jacqueline Dooley

Nine important marketing takeaways from 2020

ClickZ’s quarterly Advisory Board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. ...

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One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade
Digital Marketing

One unexpected impact of a pandemic? Marketers' playbooks have been rewritt...

5y Joey Leichman

One unexpected impact of a pandemic? Marketers' pl...

The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read Mo...

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‘Tis the shopping season: Tips to engage holiday consumers
Digital Marketing

‘Tis the shopping season: Tips to engage holiday consumers

5y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

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Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

5y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

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The digital marketing forecast for 2021
Digital Marketing

The digital marketing forecast for 2021

5y Nikki Vegenski

The digital marketing forecast for 2021

The world of digital marketing continues to evolve, creating more opportunities than ever to connect with customers in a targeted purchase journey. So...

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How to upgrade from ABM to account-based everything
Account-based marketing

How to upgrade from ABM to account-based everything

5y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions
Digital Marketing

Key Insights: The two missing pieces of your holiday season digital strateg...

5y Kamaljeet Kalsi

Key Insights: The two missing pieces of your holid...

The two aspects your digital-first, holiday season strategy is missing that can successfully navigate and influence the messy middle stages of consume...

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How marketers can manage risk and save projects during the pandemic and beyond
Digital Marketing

How marketers can manage risk and save projects during the pandemic and bey...

5y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

5y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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Key Insights: Exclusive market intelligence and ecommerce highlights
Digital Marketing

Key Insights: Exclusive market intelligence and ecommerce highlights

5y Kamaljeet Kalsi

Key Insights: Exclusive market intelligence and ec...

Cyber Monday and Black Friday will cross $10 billion, Thanksgiving sales to grow by 49.5%. Consumer behaviors and exclusive Market Intelligence report...

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How Coursedog is navigating an ABM journey
Case Study

How Coursedog is navigating an ABM journey

5y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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The importance of innovating for the experience economy
Content

The importance of innovating for the experience economy

5y Jacqueline Dooley

The importance of innovating for the experience ec...

Capgemini’s Adam Rubin provides some insight on how businesses can keep customers engaged by creating or adapting products and services to deliver goo...

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Rethink experience curation not personalization
Content

Rethink experience curation not personalization

5y Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

5y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

5y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how
Data

Marketing can legitimately be the standard bearer for digital ethics - here...

5y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season conversions
Advertising & Promotion

Key Insights: Ecommerce, omnichannel marketing, CTV, and holiday season con...

5y Kamaljeet Kalsi

Key Insights: Ecommerce, omnichannel marketing, CT...

Customer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio
Analytics

Q&A with Kasper Skou, CEO and Co-Founder of Semasio

5y Mahir Prasad

Q&A with Kasper Skou, CEO and Co-Founder of Semasi...

Semasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...

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How IDFA opt-in will change the way we advertise in apps
Data insights

How IDFA opt-in will change the way we advertise in apps

5y Yaroslav Kholod

How IDFA opt-in will change the way we advertise i...

With the decline of IDFA, iOS advertisers will lose the ability for deterministic targeting, retargeting, and attributing the results of their ad camp...

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Holiday marketing: Get the data that puts you ahead of the competition
Competition

Holiday marketing: Get the data that puts you ahead of the competition

5y Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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How digital advertisers can navigate the updated cloud solutions from Google
Analytics

How digital advertisers can navigate the updated cloud solutions from Googl...

5y Jean-François Wassong

How digital advertisers can navigate the updated c...

Jean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...

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