Levi's Targets Film Buffs With Gowalla, Watch Parties
Social

Levi's Targets Film Buffs With Gowalla, Watch Parties

16y Christopher Heine

Levi's Targets Film Buffs With Gowalla, Watch Part...

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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StrongMail Rolls Up Social Media Play
Data insights

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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Disney to Buy Playdom, Latest Sign of Its Social Media Embrace
Social

Disney to Buy Playdom, Latest Sign of Its Social Media Embrace

16y Kate Kaye

Disney to Buy Playdom, Latest Sign of Its Social M...

From Twitter discounts to Facebook games, Disney is making waves in the social media sphere. Read More...

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New Videos Extend 'Ford Fiesta Movement'
Social

New Videos Extend 'Ford Fiesta Movement'

16y Ken Liebeskind

New Videos Extend 'Ford Fiesta Movement'

Social campaign launched last year is extended with eight new videos starring YouTube celebs. Read More...

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StrongMail Rolls Up Social Media Play
Social

StrongMail Rolls Up Social Media Play

16y Susan Kuchinskas

StrongMail Rolls Up Social Media Play

E-mail marketing firm will roll a couple of acquisitions announced today into an internal agency. Read More...

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5 Reasons Why Ford Continues to Kick Butt
Social

5 Reasons Why Ford Continues to Kick Butt

16y Liana Evans

5 Reasons Why Ford Continues to Kick Butt

Ford's social media team knows that in order to keep your fans engaged you have to continually provide valuable content. Read More...

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Less Facebook Time for U.S. Users in June
Data insights

Less Facebook Time for U.S. Users in June

16y Jack Marshall

Less Facebook Time for U.S. Users in June

Despite a drop in time spent with the site, Facebook's unique audience continues to grow. Read More...

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New Buzzlogic Units Let Advertisers Match Consumers With Content
Display Advertising

New Buzzlogic Units Let Advertisers Match Consumers With Content

16y Douglas Quenqua

New Buzzlogic Units Let Advertisers Match Consumer...

Advertisers select keywords that populate ads with relevant content. Read More...

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iPhone Antenna-Gate Fallout
Social

iPhone Antenna-Gate Fallout

16y Erik Qualman

iPhone Antenna-Gate Fallout

After the iPhone 4 antenna debacle, is Steve Jobs looking to focus on social media? Read More...

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Behind the Scenes With Wieden+Kennedy and Old Spice
Social

Behind the Scenes With Wieden+Kennedy and Old Spice

16y Jack Marshall

Behind the Scenes With Wieden+Kennedy and Old Spic...

Social media campaign for Old Spice has generated almost 40 million video views in just seven days, but what went on behind the scenes? Read More...

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Old Spice Campaign Generated 35 Million Video Views in Seven Days
Data insights

Old Spice Campaign Generated 35 Million Video Views in Seven Days

16y Jack Marshall

Old Spice Campaign Generated 35 Million Video View...

A by-the-numbers look at the Old Spice guy's 183 YouTube videos, created in response to questions from users in social media channels. Read More...

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MLB Teams And Cancer Research Hit Home Runs on Twitter
Social

MLB Teams And Cancer Research Hit Home Runs on Twitter

16y Christopher Heine

MLB Teams And Cancer Research Hit Home Runs on Twi...

The Cleveland Indians and Chicago White Sox partnered to reach out to philanthropic-minded fans of baseball and social media. In less than 3 hours and...

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W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage
Data insights

W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage

16y Jack Marshall

W+K Team Slaves Away in Portland Crafting Old Spic...

Old Spice is fourth most subscribed YouTube "sponsors" channel. Read More...

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Social Objects and CPG Marketing
Social

Social Objects and CPG Marketing

16y Dave Evans

Social Objects and CPG Marketing

Place the interests of your customers and stakeholders at the center of the conversation. Read More...

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Disney Pictures Extends Twitter Partnership to EarlyBird
Social

Disney Pictures Extends Twitter Partnership to EarlyBird

16y Kate Kaye

Disney Pictures Extends Twitter Partnership to Ear...

Following a Twitter promotion for "Toy Story 3," Disney is using the latest paid Twitter service to push "The Sorcerer's Apprentice." Read More...

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Maryland Politician on Twitter Rules: Not So Fast
Data insights

Maryland Politician on Twitter Rules: Not So Fast

16y Kate Kaye

Maryland Politician on Twitter Rules: Not So Fast

Maryland's Mike Smigiel worries the state's new social media rules could have detrimental results. Read More...

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Gallo Taps Social Media For Tequila Tour
Social

Gallo Taps Social Media For Tequila Tour

16y Joan Voight

Gallo Taps Social Media For Tequila Tour

Latest example of a large marketer using a branded tour in conjunction with social media. Read More...

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Suburbanized Foursquare Should Serve Chili's and Starbucks Well
Social

Suburbanized Foursquare Should Serve Chili's and Starbucks Well

16y Christopher Heine

Suburbanized Foursquare Should Serve Chili's and S...

To the delight of retailers in strip malls and shopping plazas, the geo-location service plans to increase the distance range for which users can rece...

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Is LeBron Adding 'Heat' to His Digital Brand, Too?
Social

Is LeBron Adding 'Heat' to His Digital Brand, Too?

16y Christopher Heine

Is LeBron Adding 'Heat' to His Digital Brand, Too?

The free agency saga for "King James" may now be over. But with legions of new Twitter followers and a growing Facebook audience, it may only be tip-o...

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When the Conversation Goes on With or Without You
Social

When the Conversation Goes on With or Without You

16y Liana Evans

When the Conversation Goes on With or Without You

Take a lesson from Prince's mistake. Don't discount the Internet and social media when it comes to your image. Read More...

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Social Media Questions From Today's Youth
Social

Social Media Questions From Today's Youth

16y Erik Qualman

Social Media Questions From Today's Youth

A look at what young people are curious to learn about in social media and how to apply these questions to your social media strategy. Read More...

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Can Social Media Lead Sustainability?
Social

Can Social Media Lead Sustainability?

16y Dave Evans

Can Social Media Lead Sustainability?

Social media can help consumers do more with less. Is your brand prepared? Read More...

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Engagement Drives Social Media Communities
Social

Engagement Drives Social Media Communities

16y Liana Evans

Engagement Drives Social Media Communities

To succeed in social media, you must engage your audience and share willingly. Read More...

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Got Policy?
Social

Got Policy?

16y Dave Evans

Got Policy?

Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social com...

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Facebook to Simplify Privacy Settings and Hope It's Enough
Social

Facebook to Simplify Privacy Settings and Hope It's Enough

16y Christopher Heine

Facebook to Simplify Privacy Settings and Hope It'...

CEO Mark Zuckerberg admits previous settings were too complex and says, "We're really going to try to not have another backlash." Read More...

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Foursquare Sees Another Big 'Domino' Fall
Social

Foursquare Sees Another Big 'Domino' Fall

16y Christopher Heine

Foursquare Sees Another Big 'Domino' Fall

Domino's will offer free pizzas to 'mayors' throughout the U.K., highlighting a continuous string of big brands syncing up with the geo-social platfor...

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