Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...
View articleTriggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....
View articleOn April 4, Brinker released the "Martech 7000," the lastest edition of the expansion of marketing technology. Three trends for how the industry will ...
View articleRoundup of top funding in marketing technology from the week of Apr 2-Apr 9, 2019. Read More...
View articleRecent study shows advantages of omnichannel marketing automation including 250% higher purchase frequency and 90% higher customer retention rates. Re...
View articleRoundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...
View articleOn average, marketing technology now accounts for almost one-third of marketing budgets. This proportion has grown more than 30% in the past year. Rea...
View articleLinqia's influencer marketing platform is used by brands like Levi's, Unilever, NBC, and Walmart. What makes them stand out and what's next for the co...
View article63% of marketers don't have a documented content strategy. This overview of the types of content & experience platforms available is a first step ...
View articleRoundup of top funding in marketing technology from the week of Mar 25-Apr 2, 2019. Read More...
View articleRoundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...
View articleSix of the core features when picking the best content management system (CMS) for your business in 2019 -- be sure to include these in your analysis....
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleBy the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...
View articlePFL started in 1996 as a printing company. Now, they integrate with Marketo, Eloqua, Salesforce and more as a tactile marketing automation platform. R...
View articleHere’s how using your data wisely can help your media organization survive and thrive in four key areas: audience, content, monetization, and retentio...
View articleResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleRoundup of top news in martech from the week of Mar 18-Mar 25, 2019. Read More...
View articleAnnouncing the winners from the ClickZ Marketing Technology Awards 2019! Huge congrats to each of these excellent companies for their achievements. Re...
View articleAs Amazon aggressively embraces entertainment, the company has two distinct advantages over competitors like Netflix: Data and diverse offerings. Read...
View articleAn estimated 80% of content streamed on Netflix is influenced by its recommendation system. Stats/examples how shows like House of Cards keep users en...
View articleRoundup of top funding in marketing technology from the week of Mar 11-Mar 18, 2019. Read More...
View articleAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleForbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLT...
View articleRoundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...
View articleCompanies that take behavioral economics into account for marketing strategies see 85% more sales growth and 25% higher gross margins than competitors...
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