We review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleMissing signals at live events? Here are 4 of the best ways to collect attendee data: registration data, in-session questions, social media, and surve...
View articleWe review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleSentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleHow did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleAI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleConnected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....
View articleMore customers are using voice search, and many brands aren't ready for them. Voice engine optimization can help you meet customers where they're sear...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleSubscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...
View articleThe choice of the right marketing technology provider for each business depends on many factors. Return on investment (ROI) is one of the most importa...
View articleWith Black Friday and Cyber Monday right around the corner, it's easy to forget about Halloween. These four brands didn't. Read More...
View articleDeploying a CDP isn’t a replacement of current customer data systems, but rather an operational solution that can piggyback on existing systems. The p...
View articleSingle-page applications are an alternative to traditional webpages that you essentially open once and stay inside, rather than changing URLs with eac...
View articleWe review the top news in martech from the week of October 15–22, 2018. Read More...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleMorgan Stanley estimates that Amazon will be the country's top apparel retailer by the end of the year. How can clothing brands compete? Read More...
View articleContent marketing has many benefits for business and many platform options to choose from. Here’s what you need to know about the state of the market....
View articleWe review the top news in martech from the week of October 8–15, 2018. Read More...
View articleThe economy is booming, and by all accounts 2018 is going to be the strongest holiday shopping season of the digital age. Consumer confidence is high,...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articleAd fraud has become more common on mobile, with schemes getting ever more sophisticated. Here are three steps to consider for prevention. Read More...
View article80% of consumers seek advice from family or friends before purchasing online. Make sure you're using online customer reviews to in your data for bette...
View articleWe review the top news in martech from the week of October 1–8, 2018. Read More...
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