Businesses and consumers would benefit if the major ad networks pooled online behavioral targeting data. But this may be an impossible dream. Read Mor...
View articleExplorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...
View articleEvaluating competitors' targeting strategies can help improve your Web marketing efforts. Read More...
View articleHow to overcome irrational fears about online behavioral targeting with integrity, accountability, and education. Read More...
View articleSuccessful media planners must understand the rational and emotional nature of communication to harness Web 2.0's power. Read More...
View articleWeb marketers who blur the line between prospect and customer may find their carefully targeted messages viewed as an invasion of privacy. Read More...
View articleWhat do normal people think of behavioral targeting? Do they even know it exists? Read More...
View articleStriking a balance between trust and effective marketing. Read More...
View articleA new European player is well-positioned to ride the next behavioral targeting wave. Read More...
View articleIf you haven't already, it's time to step into search retargeting. What it is, and how to use it. Read More...
View articleIs there a role for behavioral targeting in the midst of the online video revolution? Second of a series. Read More...
View articleFactors that influence campaign results extend beyond the basic elements of a media buy. Read More...
View articleTap into social networks to reach consumers online. Read More
View articleHow to leverage the data once the campaign is over to inform both on- and offline marketing efforts. Read More...
View articleIs there a role for behavioral targeting in midst of the online video revolution? Part one of a series. Read More...
View articleObstacles that could potentially hinder behavioral marketing's progress. Read More...
View articleWhether consumer-generated media is a strength or a threat to brands is fiercely debatable. What's certain is CGM is here to stay. Last of a series. R...
View articleAfter you tell people you're in interactive marketing, how do you respond to the follow-on question? Read More...
View articleHow to effectively sell behavioral targeting. Read More...
View articleGrowth brings challenges. So, all you publishers and networks out there, how will you help us cope? Read More...
View articleWhat human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...
View articleNetworks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...
View articleWhat we've learned, and where we're going. Read More...
View articleYou can work directly with the behavioral targeting networks, so why bother with an agency? An agency co-founder's biased opinion on why you should. R...
View articleExplorations of key communication trends based on consumer behaviors. First up: a fundamentally different approach to planning a viral idea. Read More...
View articleTwo ways academia can contribute to behavioral targeting's (and marketing's) future. Read More...
View articleLack of standardization, best practices, and methodologies make behavioral targeting confusing for media buyers. Read More...
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