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View articleOpenText's Nali Giliana highlights five key trends that will influence customer experience in 2020. Read More...
View articlePayment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...
View articleNew Bluecore report shows that the majority of retail marketers (57%) are focusing their personalization efforts on email. Read More...
View articleWith a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...
View articleA comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...
View articleColleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve the...
View article21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read More...
View articleMarketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio ex...
View articleSmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compl...
View articleMODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along w...
View articleCMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterpr...
View articleAs the focus shifts from customer data and experience to privacy-by-design, a look at what marketers need to focus on with a privacy-first mindset. Re...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleLytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...
View articleCEO of Sourcepoint Ben Barokas looks at user experience in a world where cookies last just 24 hours. Read More...
View articleAs personalization is predictive, machine learning has started playing a central role. Nature Torch's John Ejiofor gives three ways to utilize the tec...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleGartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...
View articleGreyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...
View article64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...
View articleInvoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...
View articleNew report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleThe retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...
View articleRetailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...
View articleChief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...
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