Ad Spending Down, Use of Larger Ads Increases
Ad Industry Metrics

Ad Spending Down, Use of Larger Ads Increases

24y Christopher Saunders

Ad Spending Down, Use of Larger Ads Increases

CMRi estimates that online ad spending for 2001 totaled $2.5 billion, a 14.7 percent drop from 2000. Read More...

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Designing a "My" Area
Analytics

Designing a "My" Area

24y Jack Aaronson

Designing a "My" Area

When bringing users into an 'inner sanctum' where they'll be asked to reveal personal information, make sure they feel safe doing so. Read More...

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Where the IT Professionals Are Calling Home
Audience

Where the IT Professionals Are Calling Home

24y ClickZ Stats Staff

Where the IT Professionals Are Calling Home

The San Francisco metropolitan area has surpassed Seattle/Tacoma as the U.S. region with the highest IT IQ, according to a report from Brainbench. Rea...

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At-Home Internet Users Approaching Half Billion
Audience

At-Home Internet Users Approaching Half Billion

24y Michael Pastore

At-Home Internet Users Approaching Half Billion

The number of people with Internet access from home worldwide is nearing 500 million, according to Nielsen//NetRatings. Read More...

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Broadband Users Pull Ahead in Online Hours
Data insights

Broadband Users Pull Ahead in Online Hours

24y Michael Pastore

Broadband Users Pull Ahead in Online Hours

Broadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...

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Businesses, Employees Leading Wireless Market to Growth
Data insights

Businesses, Employees Leading Wireless Market to Growth

24y Michael Pastore

Businesses, Employees Leading Wireless Market to G...

Business-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...

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It's Not the Price, It's the Value
Analytics

It's Not the Price, It's the Value

24y Bryan Eisenberg

It's Not the Price, It's the Value

Locking yourself into price competition is a losing proposition. If you're providing value, your customers may even be willing to pay more. Read More...

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RFM, Part 3
Analytics

RFM, Part 3

24y Mark Sakalosky

RFM, Part 3

If you know what RFM stands for, you're one step ahead of the game. But read on to learn how these three simple letters can help you maximize future r...

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Fraud Continues to Haunt Online Retail
Audience

Fraud Continues to Haunt Online Retail

24y Michael Pastore

Fraud Continues to Haunt Online Retail

Online fraud losses for 2001 were 19 times as high, dollar for dollar, as fraud losses resulting from offline sales, GartnerG2 found. Read More...

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More Work, Less Play for American Internet Users
Audience

More Work, Less Play for American Internet Users

24y ClickZ Stats Staff

More Work, Less Play for American Internet Users

As more Americans become Internet veterans, the Pew Internet & American Life Project found Internet users are more efficient and serious with their on...

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Of Hobbits and Analytic CRM (With Apologies to J.R.R. Tolkien)
Analytics

Of Hobbits and Analytic CRM (With Apologies to J.R.R. Tolkien)

24y Arthur O'Connor

Of Hobbits and Analytic CRM (With Apologies to J.R...

Arthur's found some pretty amazing parallels between analytic CRM and the world J.R.R. Tolkien created, populated by hobbits, elves, dwarves, wizards,...

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American, British Companies Making Most of the Internet
Audience

American, British Companies Making Most of the Internet

24y ClickZ Stats Staff

American, British Companies Making Most of the Int...

Companies in the United States and Britain are the most likely to incorporate the Internet into activities such as CRM, marketing, order fulfillment a...

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Streamies Say They Might Pay for Content
Audience

Streamies Say They Might Pay for Content

24y Michael Pastore

Streamies Say They Might Pay for Content

Consumers appear unwilling to pay for music downloads, but a study by Arbitron and Edison Media Research found that attitudes change when it involves ...

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Broadband the Bright Spot in Access Market
Data insights

Broadband the Bright Spot in Access Market

24y ClickZ Stats Staff

Broadband the Bright Spot in Access Market

The U.S. market for online access barely grew in 2001, but the news from TR's Online Census is that Internet users are shifting their access from dial...

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Olympic Traffic Spikes on Disputes
Audience

Olympic Traffic Spikes on Disputes

24y ClickZ Stats Staff

Olympic Traffic Spikes on Disputes

Web traffic to Olympic-related sites had its ups and down during the Games, but one thing seems certain: Nothing sends Olympic fans to the Web more th...

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Mobile Investment Will Grow, Returns Will Wait
Data insights

Mobile Investment Will Grow, Returns Will Wait

24y ClickZ Stats Staff

Mobile Investment Will Grow, Returns Will Wait

Global corporate investment on mobile enterprise infrastructure will grow from $300 million in 2002 to $2.3 billion in 2005, according to Datamonitor....

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Shaking Hands, Email, and All That Jazz
Analytics

Shaking Hands, Email, and All That Jazz

24y Bryan Eisenberg

Shaking Hands, Email, and All That Jazz

Sealing a deal with a customer online is just as important -- if not more so -- as doing so in the real world. Read More...

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Who Owns Consumer Data, Advertisers or Publishers?
Analytics

Who Owns Consumer Data, Advertisers or Publishers?

24y Dev Bhatia

Who Owns Consumer Data, Advertisers or Publishers?

The battle between advertisers and publishers over consumer data ownership has been long and bitter. Dev says there's only one possible winner, and it...

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Subscriptions Not Music to Consumers' Ears
Audience

Subscriptions Not Music to Consumers' Ears

24y Michael Pastore

Subscriptions Not Music to Consumers' Ears

The RIAA says that illegal downloading and burning of CDs is partly to blame for the music industry's difficult year in 2001, and consumers remain unw...

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E-Business Spending Creeping Back
Audience

E-Business Spending Creeping Back

24y Michael Pastore

E-Business Spending Creeping Back

AMR Research's quarterly survey results for the fourth quarter of 2001 show a planned increase in e-business budgets of 9 percent, up from 7 percent i...

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Australian Biz Loving or Leaving Internet
Audience

Australian Biz Loving or Leaving Internet

24y ClickZ Stats Staff

Australian Biz Loving or Leaving Internet

A national survey conducted in Australia by Dun & Bradstreet found a slump in e-business activity, growing distrust in B2B transactions and fewer comp...

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E-CRM: The Good News and the Bad News
Analytics

E-CRM: The Good News and the Bad News

24y Arthur O'Connor

E-CRM: The Good News and the Bad News

The news is mostly good, especially the part about CRM not being a complete disaster. Read More...

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Online Auto Shoppers Tough to Target
Audience

Online Auto Shoppers Tough to Target

24y ClickZ Stats Staff

Online Auto Shoppers Tough to Target

A close examination of the online behavior of auto shoppers by Forrester Research found that the $1 billion that automakers, dealers and independent a...

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VOD Still Years Away
Audience

VOD Still Years Away

24y Michael Pastore

VOD Still Years Away

An increasing number of U.S. households have moved to broadband Internet connections, but legitimate video-on-demand services won't be all the rage in...

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U.S. E-Commerce Spikes in Q4 2001
Audience

U.S. E-Commerce Spikes in Q4 2001

24y Michael Pastore

U.S. E-Commerce Spikes in Q4 2001

U.S. retail e-commerce sales for the fourth quarter of 2001 totaled $10.043 billion according to the Department of Commerce, up 13.1 percent from the ...

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Combining Personal and Personalized in Your Email
Analytics

Combining Personal and Personalized in Your Email

24y Jack Aaronson

Combining Personal and Personalized in Your Email

Personalization isn’t good enough -- you need to be personal, too. Jack explains the difference and how to combine the two without breaking your budge...

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PDA Market Holds On in 2001
Audience

PDA Market Holds On in 2001

24y ClickZ Stats Staff

PDA Market Holds On in 2001

The market for PDAs, unlike its larger cousin the PC market, wrapped up 2001 with a strong fourth quarter and good numbers for the year. Read More...

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