This week, online clothes retailer Asos announced a significant increase in sales and revenue, and the retailer attributed a large part of the growth ...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleInternet providers have a pretty bad rep when it comes to social customer service. What’s important to remember is that a large majority of tweeters a...
View articleYo Sushi (I refuse to use the exclamation mark) has released a new website, which is interesting to say the least. While ecommerce sites have become m...
View articleCharging and profitability issues are topping the creative agency’s list of concerns, new research from ClicKZ has found. So how can this industry bol...
View articleA new ‘master shopper’ has emerged to take advantage of multichannel retail in order to buy want they want when they want it. This is from...
View articleIn September of this year, House of Fraser announced that its ecommerce sales grew by 30.8% to represent 17.5% of sales, during a six month period tha...
View articleChoosing the right frequency for sending emails is a conundrum. Email marketers will naturally want to send more emails if they’re working well...
View articleAn ecommerce homepage has a number of tasks to perform. It should tell users what the site is about, as well as providing an easy way for customers to...
View articleWhat is SEO? Search engine optimisation (SEO) is the process of determining the visibility of a web page in a search engine’s unpaid results ...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleWhat makes a successful social customer service strategy? In fashion retail, it’s easy to adopt a relaxed, distinctly human tone - so there’s no excus...
View articleCreating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...
View articleThe way fans consume football has evolved drastically from the traditional distanced model of TV airtime to the engaged online video community, and th...
View articleFinding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...
View articleBig data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleA new report finds that content is valued more and more by UK companies, with 30% viewing it as 'business critical'. Read More...
View articleNot used Twitter analytics before? Here’s what all of those tools mean. Read More...
View articleIn a more mature and competitive ecommerce market, retailers can differentiate themselves from their competitors by providing choice over delivery. Re...
View articleDorsey has already made some improvements to the service whilst serving as interim CEO - including extending the 140 character count of direct messagi...
View articleUS retailer American Eagle Outfitters has 24 stores around the world including London and has recently launched a new UK ecommerce site. So how well d...
View articleCan digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer i...
View articleSceptical about mobile? This infographic from Text Marketer takes a look at the latest smartphone stats, which suggest that the device has blown every...
View articleAd blockers, ad fraud, and clients becoming content creators are contributing threats to the digital publishing industry, says the latest report by th...
View articleDenis O’Brien's leading mobile phone network provider Digicel has started deploying ad control technology on its networks. Read More...
View articleLand Rover's #WeDealInReal campaign runs alongside the Rugby World Cup 2015, and celebrates the people and clubs behind grassroots rugby. Read More...
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