Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...
View articleOnline purchasing decisions are now most influenced by price (32%), product quality (17%), online reviews (15%) and offers (10%), according to an onli...
View articleThe Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital ...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
View articleAs Instagram turns the ripe old age of five next week, we want to know: how has the photo sharing service evolved? Luckily for us, Tom Hopkins from On...
View articleDo not forget about the logo. It is one of the most important pieces of marketing material in your arsenal, and sacrificing its quality will cause cat...
View articleThe Committee of Advertising Practice has announced the launch of a public consultation on the introduction of new rules governing non-broadcast adver...
View articleData is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...
View articleWhat is the value of your social channel? Web Influential have calculated social value in the same currency we measure our day-to-day lives in - estim...
View articleMost forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK con...
View articleHow did Twitter react to the Pope's recent visit to the US? Data scientists at Clarabridge have measured the most popular conversations using a sentim...
View articleFifty per cent of purchases worldwide now involve multiple devices throughout the consumer buying journey - with the UK only just behind the global av...
View articleYouTube has previously chosen to spotlight channels such as Zoeella, VICE News, and the SlowMoGuys, turning them into household names. Who are this ye...
View articleTrustev researched the top 50 online retailers to determine which offer same day or next day delivery on orders of single items between $50 and $75. R...
View articleAccenture Interactive's Acquity Group's 2015 Next Generation of Commerce Study takes a look at the social habits of multiple demographics. Read More...
View article"When Instagram launched nearly five years ago, 400 million seemed like a distant dream," the social networking service said in a blog post. Read More...
View articleMail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop from the 49% digital advertising growt...
View articleNewsletters are crucial for your online publication or business. Make one small mistake, and your database of subscribers will diminish. To prevent th...
View articleMobile devices now serve 33.4% of total web pages viewed globally, claims a report by FIPP. Read More...
View article“Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people...
View articleYou know all about marketing your brand on Facebook, right? Well, there might be a few little tactics you haven’t yet considered in your strategy for ...
View articleUnderstanding Reddit and its users is essential. Why? Billed 'the front page of the internet', Reddit is one of the most popular sites on the net with...
View articleThe report, which looks at 125 brands in six different categories, showed that of the 85 brands with visitor increases, 87 per cent had increased thei...
View articleUse these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...
View articleWhen reports emerged this week of David Cameron engaging in some... lets say 'activity' with a pig's head at university, brands were quick to jump on ...
View articleComputer security firm AVG’s updated privacy policy has come under fire because it now involves keeping the browsing history of its users and selling ...
View articleLate last year, it was said that Instagram had overtaken Twitter in terms of active users. However, new data from the GlobalWebIndex (GWI) has taken a...
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