Even small and medium-sized organisations can end up with dozens of social media accounts and active posters. Is more always the merrier? Read More...
View articleWhat makes Instagram more appealing for brands than other social networks such as Facebook? Why should your brand integrate Instagram into your social...
View articleApple’s diversity report for fiscal 2015 is out, revealing that like many others in the tech industry the company's workforce is mostly male and white...
View articleAccording to new research, revenue from advertising on music streaming services will total approximately $780m in 2015 - rising to $1bn by 2017. Read ...
View articleAccording to a new study from Workfront, 25% of marketers said they feel highly stressed, and 72% reported at least some level of tension at the offic...
View articleIn addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleA new study has found that view through rate is now the priority for UK advertisers when establishing campaign objectives, with 50% of U.K advertisers...
View articlePixel artist and designer Michael Myers has given iconic adverts throughout history an 8-bit makeover. Can you recognise them? Read More...
View articleHow have Google search engine algorithm changes affected mobile? Find out from this insightful infographic: Read More...
View articleThe global economic impact of ad blocking software is predicted to reach more than £14bn by the end of the year, according to a report by PageFair and...
View articleNew York and London are the powerhouses of inner-city advertising, with millions of people visiting Times Square and Piccadilly Circus every year. Thi...
View articleUp to 60 per cent of global digital marketing investment is being wasted, due to fraudulent or artificial web activity and more than half of online ad...
View articleThis handy info graphic from the guys over at Reachmail, breaks down the benefits of integrating your social media and email strategies. Read More...
View articleSmartphones have overtaken laptops as the most popular devices for going online in the UK, according to research by Ofcom. Read More...
View articleA study by the CMO Council has found that marketers are looking beyond traditional advertising agencies in favour of digital experts in their marketin...
View articleA new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organiz...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleA good slogan gives your company a personality and can make your brand more memorable. What makes them so successful, and how were the most influentia...
View articleMobile devices will become the main platform for watching online video by next year, according to a report by ZenithOptimedia. Read More...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleAmazon has been outlining its vision of the future for drone technologies, in which commercial drones be allowed to operate in a narrow, low-altitude ...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleThe UK has spent £4.7bn on advertising during the first quarter of 2015, with Advertising Association figures suggesting that British spending will ov...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleHow does user behaviour differ between the generations? This infographic from Acquity Group has some interesting statistics about the rise of digital ...
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