Almost two-thirds of British youngsters are sharing original video content with friends, according to a new survey. Read More...
View articleThe industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...
View articleAround $4 trillion worth of merchandise is abandoned at the checkout stage during a consumers' eCommerce journey, according to this infographic from N...
View articleNever one to be left out, Facebook is joining the likes of Spotify and Apple, by launching its own music streaming service, according to reports. Read...
View articleAn industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter r...
View articleYouTube star Felix 'PewDiePie' Kjellberg has come out in defense of his vlogging fortune after an article on Fusion sparked a fierce online debate - w...
View articleThe performance of retail websites and mobile applications is strongly linked to customer satisfaction, loyalty and spend, according to a new study by...
View articleWhile marketers have spent the last decade trying to understand and work in harmony with Millennials, they must now make room for the younger and even...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleOnline marketplace Ebay.com is the most visible website in Google Shopping PLAs displayed in Google.com searches, while amazon.com is the most visible...
View articleDiageo is appealing against the Advertising Standards Authority’s decision to ban its “Filter” TV ad after the watchdog labelled the ad “irresponsible...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleBrands are removing their ads from appearing before Rihanna’s latest explicit music video for her track B***h Better Have My Money, on video streaming...
View articleNew research reveals that 20% of all UK online shopping purchases now happen during people’s daily commute. Read More...
View articleWhat does the colour, shape or font of your logo say about your business and your product? Colour Fast have explored the psychology of logo design to ...
View articleAmazon will offer its Prime members thousands of exclusive deals in a promotional event to rival Black Friday – the biggest day in the commerce calend...
View articleThe UK’s FinTech companies are driving record-breaking VC investments in the country's digital scene, with London being labelled one of the "most exci...
View articleOur modern dependence on search engines such as Google is fostering “digital amnesia”, suggests a new study by Kaspersky Lab. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleiProspect has launched a tailored version of the Squared Online digital marketing programme, developed with Google and powered by Home Learning Colleg...
View articleWhat gets people clicking on Facebook? If you want to get more traffic, first you need to understand what motivates people to use Facebook - find out ...
View articleYouTube has played down the “imminent” threat of Facebook to its video ad revenue, claiming the market is big enough for them both - after Facebook an...
View articleDisplay ads have traditionally been used to drive consumers who have engaged with you back to purchase. But is the focus on the lower phase of the mar...
View articleExterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day. Read Mo...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleWhile many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...
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