The once British-owned Cadbury has dented its public image after chopping the number of Creme Eggs from six to five without slicing the price. Loyal f...
View articleWhat is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...
View articleThis year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...
View articleBig data may be the new black, but it’s also a big lie. Read More...
View articleIn the face of extremist threats, Facebook founder Mark Zuckerberg has vowed to never let “one country or group of people dictate what people can shar...
View articleThe Apple App Store saw a record surge in profits in the first week of January, with consumers spending half a billion dollars on apps and in-app purc...
View articleThis fantastic interactive analysis by Quartz has analysed English-language Wikipedia data from 2014 to find what people wanted to discover day-to-day...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleAs marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...
View articleAccording to digital expert and strategist Gal Borenstein, CEO and founder of the Borenstein Group - a top digital marketing communications firm - the...
View articleGoogle is the internet's supreme domain. Many of us use it every day, many of us use it hundreds of times a day and many professionals forge a career ...
View articleFacebook has revealed that the amount of user-generated and branded content in news feeds quadrupled in 2014; 3.6 times more than the previous year. R...
View articleApart from her infuriatingly catchy pop melodies, with a vague (if forgotten) connection to American country, what else can the red-lipped pop princes...
View articleAs France respects a national period of mourning following the brutal attack on French magazine Charlie Hebdo this week, thousands take to Twitter to ...
View articleMobile phone applications are opening new gateways to the Internet of Things and marketers can seize this opportunity by offering strong mobile custom...
View articleA detailed and “deeply personal” portrait of consumers could leave us vulnerable to data attack in an increasingly smart gadget future. How far will t...
View articleJan Koum, the CEO and co-founder of WhatsApp, has taken to social to boast about the messaging apps astonishing user growth. Read More...
View articleWhat trends and headlines shaped the content, media and marketing world last year? Take a look at a timeline of events that took marketing into a new...
View articleYouTube has recognised the talent behind the ads, crowning Wieden + Kennedy the top creative agency of 2014, with Mindshare getting gold for top media...
View articleSony CEO Kazuo Hirai has finally ended his silence over the December cyber attack which saw his company exposed and business damaged after the worldwi...
View articleA look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. ...
View articleSamsung has unveiled that it's working on a sensor that can detect up to 20 smells in a drive to create an "internet of things" product range. Read Mo...
View articleAs the supermarket giant grapples to deal with THAT £263m profit overstatement, the retailer will unveil a “focus on simplification”, suggests Clive B...
View articleAs another year expires, which adverts cling fondly to the recesses of your marketing brain? The integration of social media continues to drive the su...
View articleAs gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...
View articleIt's a new year, will it be a new you? Find out what upcoming trend your star sign mirrors from this cool infographic by JBH Marketing. Read More...
View articleClear Channel, one of the world’s largest outdoor ad companies, claims that its assets will be "greatly digitised" in the near-future as technology pr...
View article