UK e-retail delivering high results
Insights

UK e-retail delivering high results

12y Huw Jenkins

UK e-retail delivering high results

Online orders saw a mini-peak in July that was 14% higher than last year, showing positive signs for a strong year – according to new figures. Read Mo...

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SMBs to Represent More Than One-Third of Local Ad Spend in 2015
Ad Industry Metrics

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

12y Yuyu Chen

SMBs to Represent More Than One-Third of Local Ad ...

BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dolla...

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"If I Tell You the Answer, What Will You Do With It?"
Analytics

"If I Tell You the Answer, What Will You Do With It?"

12y Neil Mason

"If I Tell You the Answer, What Will You Do With I...

Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then ...

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How Will Amazon’s Ad Network Work for B2B?
Data insights

How Will Amazon’s Ad Network Work for B2B?

12y Mathew Sweezey

How Will Amazon’s Ad Network Work for B2B?

Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...

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Social media: It's all about the images
Insights

Social media: It's all about the images

12y Leighann Morris

Social media: It's all about the images

How much does adding images to your content matter? A lot more than you think. Take a look at this social engagement data to find out what you, as a b...

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Fancy ordering your fruit and veg through YouTube?
Insights

Fancy ordering your fruit and veg through YouTube?

12y Huw Jenkins

Fancy ordering your fruit and veg through YouTube?

In a bid to make Asda’s range of groceries more “shoppable”, customers could soon be given the option of buying products featured alongside the superm...

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YouTube viewing figures rocket in 2014
Disruptive MarTech

YouTube viewing figures rocket in 2014

12y Huw Jenkins

YouTube viewing figures rocket in 2014

Over one billion earthlings use YouTube every month, clocking up around 6bn hours of viewing time, according to new data. Read More...

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How to make social video work for your brand (Infographic)
Insights

How to make social video work for your brand (Infographic)

12y Huw Jenkins

How to make social video work for your brand (Info...

The latest infographic from The Media Octopus explores key tips for making social video work for your brand to maximise the potentially powerful commu...

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Best Practices for Turning Back-to-School Searches Into Purchases
Data insights

Best Practices for Turning Back-to-School Searches Into Purchases

12y Emily Alford

Best Practices for Turning Back-to-School Searches...

A recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...

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The digital universe: 32bn connected devices by 2020
Insights

The digital universe: 32bn connected devices by 2020

12y Huw Jenkins

The digital universe: 32bn connected devices by 20...

The digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion ...

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Flagship career college launches to plug digital skills gap
Insights

Flagship career college launches to plug digital skills gap

12y Huw Jenkins

Flagship career college launches to plug digital s...

The UK’s first Career College to specialise in digital, creativity and technology, opens near Manchester this week with 600 students. Read More...

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How are mobile consumers transforming travel? (Infographic)
Disruptive MarTech

How are mobile consumers transforming travel? (Infographic)

12y Huw Jenkins

How are mobile consumers transforming travel? (In...

Around 30 million people are hunting for travel content every month, exclusively on mobile, according to new research from Somo. Read More...

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Convergence Analytics in Action
Analytics

Convergence Analytics in Action

12y Pelin Thorogood

Convergence Analytics in Action

As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...

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The Beautiful Game...of Data
Data insights

The Beautiful Game...of Data

12y Nathan Richter

The Beautiful Game...of Data

Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer...

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True Detectives
Analytics

True Detectives

12y Jim Sterne

True Detectives

There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...

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How to bend your marketing strategy around payday
Headline News

How to bend your marketing strategy around payday

12y Huw Jenkins

How to bend your marketing strategy around payday

Payday is a joyous word. Like sleigh bells at Christmas time the occasion evokes emotions of joy, excitement and relief for many. How should you adapt...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network
Analytics

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

12y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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Portrait of a mobile consumer (Infographic)
Disruptive MarTech

Portrait of a mobile consumer (Infographic)

12y Huw Jenkins

Portrait of a mobile consumer (Infographic)

How is mobile consumer behaviour evolving alongside technologies and other factors? Voucher Cloud has gathered the latest statistics to give you an in...

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Pinterest Upgrades Analytics Tool
Analytics

Pinterest Upgrades Analytics Tool

12y Mike O'Brien

Pinterest Upgrades Analytics Tool

Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and ...

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Things Are Looking Up, According to the CMO Council
Ad Industry Metrics

Things Are Looking Up, According to the CMO Council

12y Emily Alford

Things Are Looking Up, According to the CMO Counci...

After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Read More...

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Facebook Remains Top Engagement Platform in Hong Kong
Asia

Facebook Remains Top Engagement Platform in Hong Kong

12y Sophie Loras

Facebook Remains Top Engagement Platform in Hong K...

A TNS study reveals that Facebook is the most popular digital platform in Hong Kong, with video a key growth channel. Read More...

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Why Don't People Click on Mobile Advertisements?
Ad Industry Metrics

Why Don't People Click on Mobile Advertisements?

12y Mike O'Brien

Why Don't People Click on Mobile Advertisements?

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...

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Convergence Analytics and the 2014 Gartner Hype Cycle
Analytics

Convergence Analytics and the 2014 Gartner Hype Cycle

12y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

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YouTube's top 1000 channels: A look at the premium in online video
Insights

YouTube's top 1000 channels: A look at the premium in online video

12y Leighann Morris

YouTube's top 1000 channels: A look at the premium...

YouTube has over 1 million content partners accepting advertising. This infographic offers some statistics surrounding the top 1000 YouTube channels a...

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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter
Acquisition

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

12y Tim Ash

Converting on Facebook: Why Losing Like-Gate Doesn...

Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...

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Show Us Your Briefs
Analytics

Show Us Your Briefs

12y Bryan Eisenberg

Show Us Your Briefs

High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help yo...

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How valuable are coupons in digital campaigns? (Infographic)
Disruptive MarTech

How valuable are coupons in digital campaigns? (Infographic)

12y Huw Jenkins

How valuable are coupons in digital campaigns? (In...

In the last three years, the use of online coupons has increased by 13%. The latest research from Voucher Cloud highlights many attractive reasons to ...

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