After a successful month-long trial, ads will now appear in Twitter’s news feed with direct links to apps on Apple’s App Store or Google Play. Read Mo...
View articleGoogle + has been at the centre of much criticism following its birth - yet it's still alive and clicking - so check out this infographic from Digital...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articlePart one in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read More...
View articleThe Portuguese chicken restaurant - Nando's - has topped the very first Food and Beverage Social Media Benchmark from eDigitalResearch with more foll...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleThe third annual study of the UK’s top 20 retailers, EPiServer’s Mobile Commerce 2014, has revealed that many retailers are struggling to deliver the ...
View articleA recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleWe know this is a bit sinister, but everyone has thought about it. What happens to our social profiles when we die? Who owns our data? Will our Facebo...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleData has revealed that around one-third of Millennials reported buying something they didn’t need or want just to earn points or increase membership s...
View articleThe US and the UK share a 'special' relationship, and have pretty similar media markets - so how do they compare in the hands-on media device war? Rea...
View articleWith the digital world integral to a major sporting event's social atmosphere, what has the All England Lawn Tennis Club done to bring Wimbledon bounc...
View articleGoogle Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...
View articleIf you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articleThe company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Read More...
View articleCannes Lions is an international festival of creativity, a place where technology, digital leaders, and thinkers come together. For digital marketers,...
View articleLinkedIn has revealed the UK's top 20 influential brands using its own engagement rates score. Read More...
View articleA look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Read ...
View articleThe second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its im...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleAgencies across the UK have been ranked according to their fee income from their domestic digital activities, as marketing spend on digital expands. R...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
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