Part three in a series looking at how to measure the return on investment (ROI) of analytics. In some cases it will be possible to measure the outputs...
View articleIt's no secret that Britain's insatiable appetite for animals is fuelling a nation-wide marketing trend for 'catvertising' - but why? Read More...
View articleGlobal mobile ad spend increased by 105% to USD 17.96bn last year, according to new figures. Read More...
View articleHow can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...
View articleAlmost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social ...
View articleResearch suggests that Brits will spend more time consuming media via their desktops, laptops, tablets and mobile phones than their televisions this y...
View articleThe pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up f...
View articleCoupon-snippers have evolved online, with the majority of US adults using digital coupons to sniff out a bargain. Read More...
View articleAround three quarters of consumers are more likely to purchase when provided with a complimentary video, according to new research. Read More...
View articleOn a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...
View articleA visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succ...
View articleNew research surveyed 151 marketers from across the UK, focusing on how they were integrating automated tools to drive customer engagement and to what...
View articleLeaving behind the whirlwind that was SXSW14, top technology organisations truly signalled that iBeacon is just about ready to infiltrate our consumer...
View articleWe've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
View articleData introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using dat...
View articleBrand videos have been experiencing a huge rise in popularity, with over eight billion views being clocked up in 2013, an increase of 7000% from 2006....
View articleTake a look at this infographic from One Up Web, shining the light on responsive web design and and the decline of desktop. Read More...
View articleRevenue generated through mobile advertising is expected to overtake newspaper ad revenue in the UK for the first time, suggests research from eMarket...
View articleOne of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of s...
View articleTechnology has advanced to the point that on-site behaviors, such as browsing and buying, can be leveraged to create dynamic triggers, helping markete...
View articleHave a look at this interesting infographic from Oracle and Eloqua with 10 great tips about intelligent direct marketing. Read More...
View articleA recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleImproving customer experience with a more responsive digital marketing strategy is a key benefit of real-time marketing for businesses, according to a...
View articleHere's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...
View articleCheck out this awesome infographic from the guys at Stan Ventures, which reveals in just what areas marketers from companies of all shapes and sizes a...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
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