3 Actionable Data Points Every Marketer Needs in 2014
Acquisition

3 Actionable Data Points Every Marketer Needs in 2014

12y Aubrey Beck

3 Actionable Data Points Every Marketer Needs in 2...

In 2014, marketers will need to seek out tools that help them produce valuable and engaging content that works to connect their brand with customers. ...

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The 7 different types of digital marketer
Insights

The 7 different types of digital marketer

12y Lucy Smeddle

The 7 different types of digital marketer

Not that we like to generalise the leading personalities within the industry, but this tongue-in-cheek infographic is a must-see for digital marketing...

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GUEST POST: 6 questions to ask before developing an innovative digital strategy
Insights

GUEST POST: 6 questions to ask before developing an innovative digital stra...

12y Guest Writer

GUEST POST: 6 questions to ask before developing a...

Our latest guest post comes care of Sara Devi Earnshaw, a seasoned digital marketing professional based in Hong Kong who helps create online strategy ...

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10 great digital marketing strategies to implement in 2014
Insights

10 great digital marketing strategies to implement in 2014

12y Lucy Smeddle

10 great digital marketing strategies to implement...

As countless brands around the world continue to build their online presence through social media, video marketing and viral campaigns, the guys at Th...

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Instagram is the world's fastest growing social media site
Insights

Instagram is the world's fastest growing social media site

12y Lucy Smeddle

Instagram is the world's fastest growing social me...

Snap-happy mobile users around the world might not be surprised to hear that the user-friendly photo app, which shows selfies, plates of delicious foo...

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Can Digital Analytics Save Itself?
Analytics

Can Digital Analytics Save Itself?

12y Andrew Edwards

Can Digital Analytics Save Itself?

Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...

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32% climb in global internet ad spend reveals growing power of digital marketing
Headline News

32% climb in global internet ad spend reveals growing power of digital mark...

12y Lucy Smeddle

32% climb in global internet ad spend reveals grow...

The first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredibl...

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Leveraging Usability Testing for Smarter A/B Testing
Actionable Analysis

Leveraging Usability Testing for Smarter A/B Testing

12y Breanne Maliniak

Leveraging Usability Testing for Smarter A/B Testi...

Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...

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Nielsen: APAC Leads Global Ad Spend in Q3 2013
Ad Industry Metrics

Nielsen: APAC Leads Global Ad Spend in Q3 2013

12y Yuyu Chen

Nielsen: APAC Leads Global Ad Spend in Q3 2013

Nielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Read More...

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Twitter enhancing charitable donations, JustGiving reveals
Insights

Twitter enhancing charitable donations, JustGiving reveals

12y Rebecca Horsley

Twitter enhancing charitable donations, JustGiving...

According to data from JustGiving, Twitter users are increasingly using the platform to give to charity. Over 100,000 donors made charitable donations...

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Marketers reveal top digital objectives for 2014
Insights

Marketers reveal top digital objectives for 2014

12y Lucy Smeddle

Marketers reveal top digital objectives for 2014

Take a look at this infographic from the the guys at Webmarketing123, which reveals just what marketers are planning for the next 12 months. Read More...

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Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle
Data insights

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

12y Liva Judic

Marketers Poised to Benefit From Government Distru...

As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust ...

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Facebook likened to 'infectious' disease that 80% of users will 'recover from' by 2017
Headline News

Facebook likened to 'infectious' disease that 80% of users will 'recover fr...

12y Lucy Smeddle

Facebook likened to 'infectious' disease that 80% ...

Engineers at Princeton have predicted that the social media giant will fall out of favour with the public just as quickly as Myspace once did. Compar...

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7 things to avoid when creating a mobile email campaign
Insights

7 things to avoid when creating a mobile email campaign

12y Lucy Smeddle

7 things to avoid when creating a mobile email cam...

With a massive 40% of emails now opened on mobile devices, brands and companies are under pressure to ensure that all of their innovative e-marketing ...

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'FOMO' causing smartphone users to check screens almost 100 times a day
Insights

'FOMO' causing smartphone users to check screens almost 100 times a day

12y Lucy Smeddle

'FOMO' causing smartphone users to check screens a...

As a result of the modern world's addiction to being online, smartphone users are now ruled by an affliction commonly known as 'Fear of Missing Out', ...

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10 tricks to enhance a mobile email marketing campaign
Insights

10 tricks to enhance a mobile email marketing campaign

12y Lucy Smeddle

10 tricks to enhance a mobile email marketing camp...

The incredible rise of mobile devices means more people than ever are checking emails on their smartphones and tablets. Check out this infographic fro...

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Getting Started with Real-Time Analytics
Actionable Analysis

Getting Started with Real-Time Analytics

12y Adam Singer

Getting Started with Real-Time Analytics

This emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...

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Conversion Trends to Watch in 2014
Acquisition

Conversion Trends to Watch in 2014

12y Tim Ash

Conversion Trends to Watch in 2014

Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Read More...

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The Programmatic Interrogation
Data insights

The Programmatic Interrogation

12y Amy Manus

The Programmatic Interrogation

What, exactly, does "programmatic" mean? Read More

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The Stateless Internet Convergence of Things
Analytics

The Stateless Internet Convergence of Things

12y Rand Schulman

The Stateless Internet Convergence of Things

As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...

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Desktop traffic to be overtaken by mobile and tablet by July 2014
Insights

Desktop traffic to be overtaken by mobile and tablet by July 2014

12y Lucy Smeddle

Desktop traffic to be overtaken by mobile and tabl...

New data from Intelligent Positioning has revealed some interesting insights regarding the growing importance of mobile and tablet traffic and the dec...

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GUEST POST: Why re-evaluating your SEO strategy for 2014 is imperative
Insights

GUEST POST: Why re-evaluating your SEO strategy for 2014 is imperative

12y Guest Writer

GUEST POST: Why re-evaluating your SEO strategy fo...

Our latest guest post comes from Sarita Ramakrishnan, an SEO specialist from Evolutia Design Ltd, a Webdesign/ Development Agency based in the heart o...

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Nielsen: 73% of Brand Tweeters Also Tweet About TV
Ad Industry Metrics

Nielsen: 73% of Brand Tweeters Also Tweet About TV

12y Yuyu Chen

Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about T...

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Millennials increasingly open to branded social media content
Insights

Millennials increasingly open to branded social media content

12y Lucy Smeddle

Millennials increasingly open to branded social me...

Companies looking to tap into the most social demographic in the world may be pleased to hear that the age-group is becoming increasingly responsive t...

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How the Grinch Stole Your Christmas ROI
Analytics

How the Grinch Stole Your Christmas ROI

12y John Elkaim

How the Grinch Stole Your Christmas ROI

Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Read More...

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VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

12y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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Facebook Automotive Campaigns Drive Brand Performance [Study]
Automotive

Facebook Automotive Campaigns Drive Brand Performance [Study]

12y Yuyu Chen

Facebook Automotive Campaigns Drive Brand Performa...

A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Read...

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