Quantum's digital capabilities include e-mail, search and consulting services. Read More...
View articleOnline continues to outperform other media, racking up a 9 percent market share for Q4 2007. Read More...
View articleIf there was ever a business problem interactive technology could solve, it's the problem of coupons. Read More...
View articleBlame it on creative production and a lack of online inventory. Read More...
View articleMarketers refine ways to target a generation that insists on remaining forever young. Read More...
View articleA look behind Nationwide's successful "Life Comes at You Fast" campaign. Read More...
View articleNivea Visage, SanDisk, and Yell.com are among the first advertisers on the MSN's Web site for mobile users in the U.K. Read More...
View articleOne-way, broadcast communications with hierarchies will seem as anachronistic to the next generation as the telegraph is to us. Read More...
View articleConsumers are decoupling, not just with mobile devices but also via Wi-Fi, Bluetooth, and, soon, IPTV. How will marketers connect with the disconnecte...
View articleHow to assess a company's marketing strategy in social networks. Read More...
View articleSuccess in the coming year will hinge on integrating people, information, and technology. And a dose or two of aspirin. Read More...
View articleLines are increasingly blurring between what's interactive media and what's not. This means more marketing possibilities -- and necessitates greater a...
View articleIf you have a friend whom you trust and who has the answer to your question, why use a search engine? Read More...
View articleAd spending in Europe for 2007 is predicted to reach $16.6 billion, representing a year-over-year increase of 38 percent. Read More...
View articleThree tips for improving overall brand building throughout the purchase cycle. Read More...
View articleThe company also plans to introduce search-based mobile ad services in early 2008. Read More...
View articleHow are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner. Read More...
View articleMedia distribution is becoming fragmented much quicker than the currency can handle. Read More...
View articleAfter several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise. Read More...
View article"Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon. Read More...
View articleThe effort will make the newspaper more interactive, and enable more efficient ROI measurement for advertisers. Read More...
View articleA new era of digital content requires new thinking. What can the television industry do to survive? Read More...
View articleChicago may have been freezing, but search is red-hot. A dispatch from Search Engine Strategies. Read More...
View articleU.K. based YooMedia will extend to Europe thanks to an acquisition of itv firm Fresh I.T. and a financial lifeline from Spanish investors. Read More...
View articleOnline ad spending growth in Western Europe is poised to be far more accelerated than in the U.S., and substantial growth also is expected in Russia. ...
View articleCreate a campaign that one person would find useful; start by analyzing traffic patterns and then taking a chapter out of Facebook's bottom-up approac...
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