Setting Objectives and Success Measures
Marketing

Setting Objectives and Success Measures

21y David Cohen

Setting Objectives and Success Measures

Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures a...

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Pitch to Win
Marketing

Pitch to Win

21y Mark Kingdon

Pitch to Win

How clients and agencies alike can get more out of the RFP process. Read More

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A Second Chance for a 3-D Virtual Reality?
Marketing

A Second Chance for a 3-D Virtual Reality?

21y Eric Picard

A Second Chance for a 3-D Virtual Reality?

A 1992 vision of the Internet may be coming true at last. Read More...

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Mobile Marketing: The Time's Right to Get a WAP Site
Marketing

Mobile Marketing: The Time's Right to Get a WAP Site

21y Julian Smith

Mobile Marketing: The Time's Right to Get a WAP Si...

It's official: WAP is no longer garbage! Read More...

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The Year of Mobile Marketing: Always Next Year?
Marketing

The Year of Mobile Marketing: Always Next Year?

21y Rebecca Lieb

The Year of Mobile Marketing: Always Next Year?

Time for a mobile alert, or is the channel still dozing? Read More...

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Instant Messenger Services Brace for Google's Entry
Audience

Instant Messenger Services Brace for Google's Entry

21y Enid Burns

Instant Messenger Services Brace for Google's Entr...

Google Talk enters the instant messenger space at a time when IM client market share diminishes. Read More...

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Attention? I Don't Want Your Freakin' Attention!
Marketing

Attention? I Don't Want Your Freakin' Attention!

21y Pete Blackshaw

Attention? I Don't Want Your Freakin' Attention!

Hello? This is your customer calling. Read More

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The Branding and Mapping Mash-Up
Marketing

The Branding and Mapping Mash-Up

21y Martin Lindstrom

The Branding and Mapping Mash-Up

Mapping and the Internet have teamed up to deliver a wondrous new world of community relations. Brand marketers, listen up! Read More...

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ClickZ Is Blogging
Marketing

ClickZ Is Blogging

21y Rebecca Lieb

ClickZ Is Blogging

Eighty thousand new blogs launched today. One of them is ours. Read More

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Community Rules
Marketing

Community Rules

21y Hans-Peter Brøndmo

Community Rules

The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Read More...

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Incompetence on the Cutting Edge
Marketing

Incompetence on the Cutting Edge

21y Sean Carton

Incompetence on the Cutting Edge

Before you jump on the latest bandwagon, buy the IT guys a pizza. Read More...

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Integration: It's Not Just Talk Anymore
Marketing

Integration: It's Not Just Talk Anymore

21y Pamela Parker

Integration: It's Not Just Talk Anymore

The 'super-agency' approach appears to be a boon for interactive's integration. Read More...

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CRM: Everyone's Doing It
Marketing

CRM: Everyone's Doing It

21y David Cohen

CRM: Everyone's Doing It

CRM is no longer a specialized skill set for the direct response elite. Read More...

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Online Is Destination for Travel Booking
Marketing

Online Is Destination for Travel Booking

21y Sean Michael Kerner

Online Is Destination for Travel Booking

Consumers research travel on multiple sites, but book directly with airline and hotel sites. Read More...

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Consumers Want Personalization -- and Privacy
Marketing

Consumers Want Personalization -- and Privacy

21y Sean Michael Kerner

Consumers Want Personalization -- and Privacy

Users want the benefits of personalization, but are unwilling to trade their privacy to get it. Read More...

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The CGM Revolution
Marketing

The CGM Revolution

21y Mark Kingdon

The CGM Revolution

An enormous, fundamental change is afoot in the media world. Is it time to think about sponsoring a community? Read More...

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Improve Your E-Mail Marketing Efforts
Marketing

Improve Your E-Mail Marketing Efforts

21y David Daniels

Improve Your E-Mail Marketing Efforts

Five tips to help you meet your year-end goals. Read More...

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Information Overload
Marketing

Information Overload

21y Jeremy Lockhorn

Information Overload

Information overload is at an all-time high. Do new digital technologies really help cope with it all? Read More...

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Search-Stravaganza
Marketing

Search-Stravaganza

21y Rebecca Lieb

Search-Stravaganza

Another August, another break-all-the-records, mother of all Search Engine Strategies conferences. Read More...

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Protect the Marketing Commons
Marketing

Protect the Marketing Commons

21y Pete Blackshaw

Protect the Marketing Commons

We're on the cusp of a tragedy in the marketing commons. Trust is the rapidly depleting resource. Read More...

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Are Media Buyers Facing Extinction?
Marketing

Are Media Buyers Facing Extinction?

21y Sean Carton

Are Media Buyers Facing Extinction?

Are Internet marketers becoming dinosaurs in this new age of networked media? Read More...

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Second-Generation Contextual Networks
Marketing

Second-Generation Contextual Networks

21y Gary Stein

Second-Generation Contextual Networks

The second generation is being defined with control for publishers. Read More...

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What the Search Engines Are Searching For
Marketing

What the Search Engines Are Searching For

21y Rebecca Lieb

What the Search Engines Are Searching For

How many search engine marketing majors did you know in college? Read More...

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You've Got Spyware; And Lots of It
Marketing

You've Got Spyware; And Lots of It

21y Sean Michael Kerner

You've Got Spyware; And Lots of It

Despite security measures, spyware runs rampant on most networks -- and costs businesses plenty. Read More...

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Podcasting: Flavor of the Month
Marketing

Podcasting: Flavor of the Month

21y David Cohen

Podcasting: Flavor of the Month

Blogging and social networking are so last quarter. Read More

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Celebrities and Internet Advertising
Marketing

Celebrities and Internet Advertising

21y Mark Kingdon

Celebrities and Internet Advertising

The rise of viral programming means intellectual property has taken on new significance. Who owns what -- and for how long? Read More...

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On-Demand TV Will Increase Ad Revenue
Marketing

On-Demand TV Will Increase Ad Revenue

21y Eric Picard

On-Demand TV Will Increase Ad Revenue

Things look anything but bleak for TV advertising. Read More...

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