Having a good lead generation strategy is crucial. But often it can feel like you’re re-treading the same ground over and over to diminishing returns ...
View articleUser-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleEvery brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing...
View articleJournalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediatel...
View articleWho said B2B sales have to be boring? Time to reconsider, aiming at a human connection, rather than old-fashioned sales pitches. Simona Pop, head of p...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleAPAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleSince its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in. Read More...
View articleWe've all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies' collaborative vibe...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleIn order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
View articleThe summer will be over as quickly as it started. Use these four tips to ensure that the hectic back to school shopping season doesn't sneak up on you...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleDigital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleNissan's European CIO discussed how uniting marketing and IT is crucial for brands who want to thrive as the gap between physical and digital continue...
View articleLinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist. Read More...
View articleEmail is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...
View articleAt our Shift London event yesterday, Matt Braddy, founder of Rock Pamper Scissors, discussed changing consumer behaviour and how brands need to adjust...
View articleWe're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleMicrosoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
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