New report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleChris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...
View articleNiki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...
View articleWith a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleIf you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...
View articleBill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...
View articleIn a new report from Domo, senior marketers weigh in on: too many metrics, long- vs short-term, and the power of "data-driven creative" instead of hav...
View articleFor 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...
View articleTogether with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...
View articleMarketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...
View articleEdelman has released a new report on consumers' growing concerns about product experience, customer experience, and brands' impact on society. What ca...
View articleA survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleRecent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...
View articleHow to rethink your marketing objectives by asking the right questions, in the right order, to best meet the demands from both consumers and companies...
View articleTwitter has reported that almost 40% of its users have purchased something after reading an influencer’s tweet. Tips for what works and what doesn't i...
View articleWhen customers switch from one brand to another, 64% are driven by a lack of relevance. Multichannel marketing tips for how to overcome that. Read Mor...
View articleIt’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...
View articleLooking to start a B2B strategy this year? Here we take a new brand and walk you through four steps to get started, and which five metrics to monitor....
View articleInfluencer marketing is growing into a very profitable industry. How will it change in 2019 and how can marketers keep up with the latest trends? Read...
View articleTaking advantage of the new possibilities enabled by digital requires organizations to engage in agile marketing. What it is, and how you can start. R...
View article75% of event professionals say they're missing out on using full attendee profiles from live event data. Here are a few tips from the experts on turni...
View articleMulti-channel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digi...
View articleStill confused about Account Based Marketing (ABM)? Here’s what was covered in ON24’s recent webinar to answer all your questions. Read More...
View articleAs a consultant, I'm frequently asked by CMOs and marketers of all types what makes a great agency. Sharing data and educating clients are just two de...
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