Where Have All the Planners Gone?
Marketing

Where Have All the Planners Gone?

21y David Cohen

Where Have All the Planners Gone?

There's a shortage of talent among interactive media professionals. Two possible solutions to the problem. Read More...

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Sell Experiences, Not Products
Marketing

Sell Experiences, Not Products

21y Mark Kingdon

Sell Experiences, Not Products

Four points to consider to make online customer experience exceptional. Read More...

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Baked Bean Ads Online? Absolutely.
Marketing

Baked Bean Ads Online? Absolutely.

21y Julian Smith

Baked Bean Ads Online? Absolutely.

Fast-moving consumer goods can no longer rely on traditional, mass-audience channels to reach target consumers. Three FMCG case studies. Read More...

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Is CPA Dying?
Marketing

Is CPA Dying?

21y Eric Picard

Is CPA Dying?

All indicators point to an era of online brand advertising. Read More

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Bludgeon Not Thy Potential Customer
Marketing

Bludgeon Not Thy Potential Customer

21y Rob Graham

Bludgeon Not Thy Potential Customer

It's a respect thing. Justifying rude advertising is spiteful and unprofitable. Read More...

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Who's Shopping? Who's Researching?
Marketing

Who's Shopping? Who's Researching?

21y Rebecca Lieb

Who's Shopping? Who's Researching?

A new shopping engine's functionality hints at some fascinating possibilities. Read More...

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Attention, Shoppers! "Retailer-Generated Media" in Every Aisle
Marketing

Attention, Shoppers! "Retailer-Generated Media" in Every Aisle

21y Pete Blackshaw

Attention, Shoppers! "Retailer-Generated Media" in...

Wal-Mart TV: will consumers tune in, or out? Read More...

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In-Game Advertising: A Whole New Game?
Marketing

In-Game Advertising: A Whole New Game?

21y Sean Carton

In-Game Advertising: A Whole New Game?

A partnership between a pizza chain and an online gaming property demonstrates how in-game advertising is poised to come into its own. Read More...

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Marketing to Virtual Me
Marketing

Marketing to Virtual Me

21y Hans-Peter Brøndmo

Marketing to Virtual Me

Computers link us to virtual worlds and let us live virtual lives. If you want to market to virtual me, you must play by the virtual world's rules. Re...

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The Great RSS Reader Bandwagon
Marketing

The Great RSS Reader Bandwagon

21y Pamela Parker

The Great RSS Reader Bandwagon

What's all the fuss about branded RSS readers? Do they finally provide a role for advertisers in all those feeds? Read More...

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Online Travel Companies Edge Airline Web Sites
Marketing

Online Travel Companies Edge Airline Web Sites

21y Rob McGann

Online Travel Companies Edge Airline Web Sites

Ease-of-use disparity impacts online sales. Read More...

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The Negative Value of "Added Value"
Marketing

The Negative Value of "Added Value"

21y David Cohen

The Negative Value of "Added Value"

Look out, media buyer. Your free lunch just got a whole lot more expensive. Read More...

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A Flickr or a Flame?
Marketing

A Flickr or a Flame?

21y Mark Kingdon

A Flickr or a Flame?

Move from sympathy to empathy to understand customers. Read More

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Improving E-Mail Performance Through Testing
Marketing

Improving E-Mail Performance Through Testing

21y David Daniels

Improving E-Mail Performance Through Testing

Trial and error is a central part of marketing. Tips to make your trials a bit more scientific. Read More...

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Customer Service Tech Solutions 101
Marketing

Customer Service Tech Solutions 101

21y Jeremy Lockhorn

Customer Service Tech Solutions 101

An overview of the four basic, Web-based customer service solutions -- what they are, what they do, and why you should consider them for your business...

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How Many Users Are "One"?
Marketing

How Many Users Are "One"?

21y Rebecca Lieb

How Many Users Are "One"?

Everything online is measurable -- except when it isn't. Read More

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VoIP Poised to Take Flight?
Marketing

VoIP Poised to Take Flight?

21y Rob McGann

VoIP Poised to Take Flight?

Concerns around increased regulation, and security issues temper an otherwise exuberant forecast. Read More...

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Indelible Branding
Marketing

Indelible Branding

21y Martin Lindstrom

Indelible Branding

Would your brand's most loyal fans tattoo your logo on their arms? Read More...

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Consumer Affairs: The New Advertising Department
Marketing

Consumer Affairs: The New Advertising Department

21y Pete Blackshaw

Consumer Affairs: The New Advertising Department

Consumer Affairs is the new center of marketing, and the consumers it touches are much more valuable than average ones. Read More...

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Marketing in a 'Long Tail' World
Marketing

Marketing in a 'Long Tail' World

21y Pamela Parker

Marketing in a 'Long Tail' World

How can advertisers use disaggregation, user-generated keywords and the brave new world of content consumption to their advantage? Read More...

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The Upfront Season: Get a Bigger Piece This Year
Marketing

The Upfront Season: Get a Bigger Piece This Year

21y David Cohen

The Upfront Season: Get a Bigger Piece This Year

Online publishers can help by offering appealing inventory packages. Read More...

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Creative Marketing Destruction: Add Water and Blog
Marketing

Creative Marketing Destruction: Add Water and Blog

21y Pete Blackshaw

Creative Marketing Destruction: Add Water and Blog

Stop thinking about blogs as mere digital diaries. What's before us is a radical new publishing platform. Read More...

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Consumers Less Satisfied With eBay and Amazon
Audience

Consumers Less Satisfied With eBay and Amazon

21y Rob McGann

Consumers Less Satisfied With eBay and Amazon

The stalwart e-commerce brands fall in customers' eyes as they explore different business models. Read More...

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Mobile Marketing: Europe Offers Inspiration and Ideas
Marketing

Mobile Marketing: Europe Offers Inspiration and Ideas

21y Julian Smith

Mobile Marketing: Europe Offers Inspiration and Id...

U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Read More...

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Interpreting the IAB Measurement Guidelines
Marketing

Interpreting the IAB Measurement Guidelines

21y Eric Picard

Interpreting the IAB Measurement Guidelines

There's been a lot of misunderstanding regarding the measurement guidelines. Here's some clarification. Read More...

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Celeb on the Web
Marketing

Celeb on the Web

21y Rebecca Lieb

Celeb on the Web

Madonna, De Niro, Scorsese, Seinfeld, Superman, U2, DeGeneres. How long can the big-names-hype-big-brands trend continue on the Web? Read More...

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Fluttering for Experience Value
Marketing

Fluttering for Experience Value

21y Rob Graham

Fluttering for Experience Value

Like butterflies, consumers flutter from one experience to the next. A rich media ad must offer the nectar they seek. Read More...

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