Although people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of peo...
View articleThe introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being ...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleCookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...
View articleThe definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleUtility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Read More...
View articleIf you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultiva...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleThe Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized e...
View articleA Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...
View articleIt's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to t...
View articleDigital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming it...
View articleIf you're considering taking a job at a new tech start-up, here are some things to consider to help decide if the company will be a good fit for you. ...
View articleThere are a lot of areas in the field of mobile and wearable devices that still have room for innovation, but companies are starting to pave the road ...
View articleOne of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...
View articleBusinesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...
View articleA new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Read More...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleThe job description of a digital marketer is changing with the times. Here's an example of what a job listing might look like in the not-so-distant fu...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleThe social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...
View articleIt takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
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