According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who do...
View articleA roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May. Read More...
View articleA look at what riding in a driverless Google Car could be like. Read More...
View articleTelling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...
View articleBrands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels...
View articleThere are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....
View articleNew data on the gender statistics of Google's workforce shows an absence of diversity. Read More...
View articleThe rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate ...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleFrom someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleWe no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Read More...
View articleAs digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleA detailed look at how to mine and then leverage deep and raw social data about potential influencers. Read More...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
View articleSony’s most recent digital initiative, called "One Stadium Live," is a one-of-a-kind social media campaign dedicated to soccer fans around the world. ...
View articleSummertime brings real and predictable changes in our human experience, which is reflected in the online environment and the online behavior of your a...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleMozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...
View articleToday, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
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