Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleMicrosoft is taking steps to consolidate its global ad business by choosing just two companies to work with. Read More...
View articleGoogle Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleAlthough difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital dist...
View articleTo understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Read More...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
View articleWith Facebook's f8 conference being held at the same time as the Digital Content NewFronts this year, marketers are faced with the choice of which eve...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleIBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Read More...
View articleIf the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...
View articleLancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Read More...
View articleIn the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of pr...
View articleHere are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...
View articleUsing the techniques of improvisational comedy can help you improve your business presentations, collaborations, and management skills. Read More...
View articleTo create good and effective content for your brand, there needs to be collaboration between people from many different departments with many differen...
View articleA look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Read Mor...
View articleAs we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of ...
View articleAs robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...
View articleGreat bosses can have a huge impact on the course of your life, possibly guiding you toward something you love or steering you away from something you...
View articleHighlighted here are eight core digital trends that will help define the rest of 2014 for us in Asia. Read More...
View articleDeveloping native apps for all the different mobile operating systems and platforms takes a lot of work and time - is the need to do this disappearing...
View articleAndy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...
View articleBig brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons f...
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