The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...
View articleA video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. ...
View articleFacebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Read ...
View articleTD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The m...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
View articleAfter CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? R...
View articleAs sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Read Mor...
View articleThe impact of digital technology and media proliferation on marketing has largely been to streamline and increase the efficiencies of existing methods...
View articleOnce the technology of sci-fi writers and more recently hard-core gamers, next-gen virtual reality headsets is beginning to open a whole new world of ...
View articleMRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleAndy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...
View articleParis-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children....
View articleThe partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...
View articleMicrosoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by S...
View articleCoca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleThe campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleGoogle has splashed out $3.2bn in a deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke ala...
View articleThe brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Read ...
View articleThe next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...
View articleConsumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within t...
View articleThe brands will allow consumers with select Samsung products to make purchases directly from their TVs. Read More...
View articleTech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Read More...
View articleSee three key resources for using social media data to build audience personas: Facebook fan insights, social monitoring tools and question-and-answer...
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