FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Read More...
View articleGood managers don't clean up messes; instead, they support others in cleaning up their own mess or show them how to avoid the mess to begin with. Read...
View articleHow the influence of "cord-cutters" is changing television as we know it. Read More
View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleThe interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Read More...
View articleChevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or ...
View articleThe popular cookie makes its first appearance at SXSW to showcase its new on-the-go packages and has created its own "grab and go" studio that will gi...
View articleMy views on how technology would impact the industry 10 years from now. Read More...
View articleThe Guardian has launched a campaign with both a real-world and social component, asking U.S. readers to weigh in on four political debates. Read More...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleBusting five of the myths that seem to be floating around the marketing industry. Read More...
View articleIn the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Read...
View articleThe campaign includes a microsite and credit report promo. Read More...
View articleTraackr launched a revamped version of its platform, a move to make its tools more user-friendly in the increasingly competitive market for helping br...
View articleThe promotion, A Brother in Your Corner, asks participants to submit stories on Facebook. Read More...
View articleCross-channel tracking has become somewhat of a mantra, not only among marketers but also investors who see potential gold in the promise of simplifyi...
View articleBranded content on Pandora includes comedy show footage and a so-called mixtape. Read More...
View articleThe site, Made Co., encourages kids to use their imaginations while also promoting a new product and tapping into what the brand says is its roots as ...
View articleFacebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demons...
View articleGoogle this week announced the ability for companies to offer their users a single point of access to their application, much like Facebook's Connect ...
View articleFive red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. Read More...
View articleIf you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...
View articleThe campaign seeks to encourage consumers to sample non-pizza menu items. Read More...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleGeneral Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Ma...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
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