Digital measurement for marketing and PR agencies drives relevant, engaging campaigns and successful work. Read More...
View articleThe 37-year-old has been at Google for 13 years. Read More...
View articleSAY Media names new president, PM Digital acquires Zeta Interactive. Read More...
View articleEleven created real-time digital stone skipping experience in digital only campaign. Read More...
View articleUse this simple five-point checklist to help you determine whether or not your ad is worth anything at all. Read More...
View articleDavid Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...
View articleHow to put all of the pieces together to create a unified brand experience for customers. Read More...
View articleNine ways to either tiptoe into mobile or take the plunge. Read More
View articleHow one of the first interactive products came to take the mass market by storm. Read More...
View articleGetting attribution analysis right is challenging, but the payoffs make it well worth the effort. Read More...
View articleNielsen said online ad spending rose 35% in the Middle East and Africa. Read More...
View articleIf your site is out of date, with parts that don't work, and violates several usability principles, you're not alone. Read More...
View articleFour ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Read More...
View articleClickZ News will resume its regular publishing schedule July 9. Read More...
View articleGoogle's relationship with digital marketing and advertising agencies has improved. Here's how. Read More...
View articleMarketing News Roundup: Blip, Casale Media, MediaMind Read More...
View articleFive+ ways that marketers can use augmented reality to engage with audiences. Read More...
View articleInexperienced employees are running digital campaigns. That's a problem, but it can be remedied. Read More...
View articleHulu inks content partnership with HBO in Japan. Read More...
View articleA new focus on targeting in media buying and creative development is misguided. Here's why. Read More...
View articleChange is a constant in digital marketing as new technologies, approaches, and players appear regularly in your path. Those changes bring both opportu...
View articleHow avoiding a mistake in the '90s helped the WPP agency stay alive and thrive. Read More...
View articleTop three things digital agencies need to know before pitching brands on social commerce. Read More...
View articleIBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...
View articleRetailer emphasizes personalized experiences instead of likes and tweets - for now. Read More...
View articleAd tech IAB member firms can join the council but must pay extra for the privilege. Read More...
View articleShedding some light on what it's really like to work as a media professional. Read More...
View article