Customer obsession is no longer an option. It’s an imperative
Analyzing Customer Data

Customer obsession is no longer an option. It’s an imperative

5y Toniann Mendelzon

Customer obsession is no longer an option. It’s an...

Your customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...

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How to convert passive screen-scrollers into customers using video
Digital Marketing

How to convert passive screen-scrollers into customers using video

5y Maarten Boon

How to convert passive screen-scrollers into custo...

Bynder’s Maarten Boon suggests using these video marketing strategies to meet content demands and avoid creative burnout. Read More...

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Future of B2B marketing: Are you heading in the right direction?
B2B

Future of B2B marketing: Are you heading in the right direction?

5y Jon Miller

Future of B2B marketing: Are you heading in the ri...

Demandbase's CPO, Jon Miller looks at what that future holds for B2B marketing so you can get on board rather than get left behind. Read More...

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How CMOs can drive growth through digital innovation
Digital Marketing

How CMOs can drive growth through digital innovation

5y DeepCrawl

How CMOs can drive growth through digital innovati...

DeepCrawl takes a look at what CMOs need to do to grow their brand, revenue, and presence in today’s digital-first economy. Read More...

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Gaining customer trust in the cookieless era
Data insights

Gaining customer trust in the cookieless era

5y Ken Nelson & Naresh Persaud

Gaining customer trust in the cookieless era

Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. Read More...

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The key to growth marketing during uncertain times
Digital Marketing

The key to growth marketing during uncertain times

5y David Greenberg

The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism....

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Optimizing the creative for long-term growth
Digital Advertising

Optimizing the creative for long-term growth

5y Tiffany Ou

Optimizing the creative for long-term growth

By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...

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The holiday season is already here: 3 considerations to inspire consumer engagement
Digital Marketing

The holiday season is already here: 3 considerations to inspire consumer en...

5y Michelle Engle

The holiday season is already here: 3 consideratio...

Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, ...

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Understand consumers: The link between neuroscience and marketing strategy
Analytics

Understand consumers: The link between neuroscience and marketing strategy

5y Lauren Murphy

Understand consumers: The link between neuroscienc...

When trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...

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Customers are trying new retailers. Use their feedback to win the sale
Digital Marketing

Customers are trying new retailers. Use their feedback to win the sale

5y Lisa Pearson

Customers are trying new retailers. Use their feed...

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read More...

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Retailers, expand your identity strategy to include marketing
Data insights

Retailers, expand your identity strategy to include marketing

5y Eddie Cannon

Retailers, expand your identity strategy to includ...

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read More...

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Why omnichannel marketing is the best strategy for short-term ad budgets
Digital Marketing

Why omnichannel marketing is the best strategy for short-term ad budgets

6y Brian Bell

Why omnichannel marketing is the best strategy for...

Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approa...

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Affiliate never should have been a marketing channel
Digital Marketing

Affiliate never should have been a marketing channel

6y Matt Moore

Affiliate never should have been a marketing chann...

Impact’s Matt Moore argues that affiliate has much more in common with biz dev than with marketing — and that the industry is due for a change in mind...

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Three predictions about the future of virtual & hybrid events
Digital Marketing

Three predictions about the future of virtual & hybrid events

6y Michael Balyasny

Three predictions about the future of virtual & hy...

A look at COVID-19’s indelible mark on the events industry and its forward-looking evolution. Read More...

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The agile marketer: Building agility with technology and talent
Digital Marketing

The agile marketer: Building agility with technology and talent

6y Jim Yu

The agile marketer: Building agility with technolo...

Bringing technology and talent to maximize market insights and prescribe action. Read More...

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Five habits of high-performing marketing teams
Digital Marketing

Five habits of high-performing marketing teams

6y Heidi Melin

Five habits of high-performing marketing teams

Putting these top skills into practice is a pathway for success in an unpredictable world. Read More...

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Compassion in trying times
Digital Marketing

Compassion in trying times

6y Chad Crook

Compassion in trying times

Chad Crook, SVP and global head of customer engagement and adoption for SAP Procurement Solutions, outlines best practices for demonstrating compassio...

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The cost of complexity: ClickZ's advisory board discuss the latest trends in martech
Analytics

The cost of complexity: ClickZ's advisory board discuss the latest trends i...

6y Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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The importance of customer engagement in a digital-first environment
Digital Marketing

The importance of customer engagement in a digital-first environment

6y Jacqueline Dooley

The importance of customer engagement in a digital...

Real-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...

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Choosing subscription software that’s right for your business
Digital Marketing

Choosing subscription software that’s right for your business

6y Sean Joyce

Choosing subscription software that’s right for yo...

There are dozens of companies selling software to help convert to or add on subscription sales, but picking the right one requires planning. Read More...

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To thrive without cookies, brands must adopt more nuanced blocking techniques
Data insights

To thrive without cookies, brands must adopt more nuanced blocking techniqu...

6y Mike Shaughnessy

To thrive without cookies, brands must adopt more ...

Brands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...

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Tips to reinvigorate your social marketing strategy for impact & authenticity
Digital Marketing

Tips to reinvigorate your social marketing strategy for impact & authentici...

6y Sarah Ware

Tips to reinvigorate your social marketing strateg...

COVID-19 has shifted all facets of consumer life. How can brands pivot their strategies to gain back new customers and keep the old? Read More...

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Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

6y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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The B2B content that can help your sales team close
B2B

The B2B content that can help your sales team close

6y Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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Why podcasting should be your content engine
Content

Why podcasting should be your content engine

6y Lindsay Tjepkema

Why podcasting should be your content engine

Lindsay Tjepkema, CEO of Casted, on how to modernize their content marketing strategies and why now is the time to invest in podcasting. Read More...

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The Trade Desk SVP helps agencies understand the changing trends in media consumption
Digital Advertising

The Trade Desk SVP helps agencies understand the changing trends in media c...

6y Jacqueline Dooley

The Trade Desk SVP helps agencies understand the c...

The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...

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How COVID is helping marketers prioritize consumer privacy
Data insights

How COVID is helping marketers prioritize consumer privacy

6y Ross Shanken

How COVID is helping marketers prioritize consumer...

Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...

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