Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...
View articleProgrammatic buying simplified. Read More...
View articleRetargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Read More...
View articleThe LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleUK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
View articleA leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Read More...
View articleYahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the i...
View articleYahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3. Read More...
View articleCES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...
View articleCoca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...
View articleFacebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...
View articleFoursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...
View article3 trends and issues that will impact the online video market in the next 12 months. Read More...
View articlePublishers and social sites in 2013 delivered integrated formats, sponsorships, mobile units, and native ads enough to see us well into the New Year. ...
View articleRemarketing predictions to watch out for in the new year. Read More...
View articleFacebook launches a test run for video ads on its news feed. Read More...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleAccording to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...
View articleFollowing the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...
View articleAs the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...
View articleA research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Read More...
View articleAgencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...
View articleIn an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...
View articleEveryone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the ...
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