AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...
View articleGlobal display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...
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View articleAs an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...
View articlePools ad space from Professional Bull Riding, Weekly World News, and other sites. Read More...
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View articleOverall revenue dropped 13 percent, the Internet giant said. Read More...
View articleMeredith buys AllRecipes to bolster audience reach. Read More...
View articleWhat questions can big data answer, and how can those insights be applied to digital media buying? Read More...
View articleA bid to expand offerings for brand advertisers. Read More...
View articleComScore study gives more favorable outlook for geo-targeting. Read More...
View articleBrian Silver is named VP, ad platforms in the Americas. Read More...
View articleCombo will let large brands run global programs, firms say. Read More...
View articleRight Media gets rough treatment in consultancy's assessment Read More...
View articleFour-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...
View articleTool suite is priced similarly to other DSP solutions. Read More...
View articleConsider these five ways to be smarter in how you do online marketing through real-time bidding. Read More...
View articleA look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Read More...
View articleJohnnie Walker, Smirnoff, and other brands are lighting up Facebook like lights on a Christmas tree. Read More...
View articleSay Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Read More...
View articleA new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...
View articleYield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange. Read More...
View articleBehind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...
View articleA look at the advantages of an ecosystem without tiered inventory. Read More...
View articleThe six elements needed to integrate video successfully into your campaign. Read More...
View articleGoogle must first get buy-in from advertisers and top publishers. Read More...
View articleA central place for ad buyers to plug data and tech into their media buys, DSP-style. Read More...
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