Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency...
View articleThe Media Rating Council's adoption of viewability standards for display advertising ushers in a new era of advertising metrics. It's a fundamental sh...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View article"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...
View articleThe new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleThe Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleMapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Read More...
View articleLinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverag...
View articleThe magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Faceboo...
View articleAdap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, crea...
View articleTwitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleAfter announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...
View articleCost per action (CPA) remains the most popular metric to evaluate online marketing success. But is the stand-alone CPA really the right approach for m...
View articleGoogle has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...
View articleClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to ...
View articleAfter years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...
View articleThe company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the sam...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleThe former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleFive ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. R...
View articleYahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...
View articleAOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...
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