A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hou...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleWho is to blame for the proliferation of bots? There are no innocents in this game. Read More...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleFraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...
View articleYelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...
View articleGoogle AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...
View articleGoogle has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...
View articleHere are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...
View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleSVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleA marketer's guide to the different types of retargeting for your campaign. Read More...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleIf we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleAdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleAccording to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Read More...
View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleWhile other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleIPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Read More...
View articleIt's time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage. ...
View article