How can marketers prove the value of their display campaign to the CMO or CEO? Read More...
View articleUSA Today is an early adopter among big site publishers of the viewable impressions metric. Read More...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleThe number of Internet ad economy-related workers has doubled since 2007 to 5.1 million. Read More...
View articleProject Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...
View articleMarketers need to embrace data as a genuine revenue-driving asset to improve brand loyalty, consumer experience, and the bottom line. Read More...
View articleThough more women are on Facebook, marketers allocate more budget targeting men, who see more ads, click more, and cost less. Read More...
View articleThe Las Vegas show company is shifting money away from traditional channels to social, and plans to run most of its fall campaign on Facebook, replica...
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleWhat you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleGoogle recently launched its improved geotargeting capabilities. Read More...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleThree steps publishers can take that will simplify the process for marketers, improve performance, and drive profits. Read More...
View articleA collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...
View articleThe move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns...
View articleWhat will the impact of cookie decay be on digital marketers? Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleThe new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing. Read More...
View articleAlso news from PubMatic, Shiny Ads and Promodity. Read More...
View articleThe worldwide agency is partnering with the DG-owned digital ad management firm. Read More...
View articleDG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...
View articleAn online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Read More...
View articleCompany reported global ad revenue growth of 6% in Q2 2012. Read More...
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