Just as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleWhile the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...
View articleThis could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...
View articleMove to programmatic marketing benefits innovative agency, clients - and the bottom line. Read More...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleExpand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Read More...
View articleAdvertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Read More...
View articleAdvertisers and agencies now see ad viewability as a currency that they will trade on, and publishers and site owners should take note. Read More...
View articleAgencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...
View articleA brand's future lies in how it chooses to respond to marketing in a digital world, and its willingness to put the consumer back in the center of ever...
View articleFocusing on demographics, actions, and creative engagement should take some of the mystery out of big data and help you refine it to the point that it...
View articleWe need to broaden the definition of a PC to include everything from the connected TV in the living room to the smartphone in your pocket. Read More...
View articleAccording to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Read More...
View articleHow do we as marketers, buyers, and sellers deal with the pressures of mountains of data? Read More...
View articleMarketers need a 360-degree view of their customers, to optimize their campaigns with real-time insights, and to deliver a consistent and quality expe...
View articleFive hot topics that marketers must keep in mind as they execute throughout the year. Read More...
View articleBe sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...
View articleIn a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...
View articleThe Media Rating Council has been selected to lead an effort to shift measurement from "served" to "viewable" impressions. Read More...
View articleHow to engage each type of holiday shopper with your 2012 holiday display campaign. Read More...
View articleMarketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua...
View articleVoters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articleVideo ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...
View articleDon't lose sight of the power of the conversation. Read More...
View articleOver the course of 2012, the U.S. display ad market will grow 21.5 percent to $14.98 billion from $12.33 billion in 2011, according to estimates by eM...
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