She replaces Liz Ross, who moved to Mediabrands Ventures in January. Read More...
View articleDiffering online ad strategies could explain audience variation. Read More...
View articleTaykey targets based on trending topics and keywords in social media. Read More...
View articleHow much are consumers willing to pay to avoid ads? Read More
View articleTough love for sales and marketing efforts. Read More...
View articleA start up says it's found a better way to measure interaction with display ads. Here's how it works. Read More...
View articleBuying web ads direct is still key on Capitol Hill. Read More...
View articleMay bolster ad targeting on micro-blogging site. Read More...
View articleWhat do nail polish, Oprah, and hot dads have in common? Read More...
View articleRegulators won't require consent for cookie placement until May 2012. Read More...
View articleDeal is a triumph of consistency over competition. Read More...
View articleMedia Matters sparks ad buying controversy for Orbitz. Read More...
View articleWeb comparables for this week's television glitz-krieg. Read More...
View articleAs McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. ...
View articleA look at how one brand created a great campaign by stirring up a perfect storm of media. Read More...
View articlePlus hiring news at About.com and Cake Group. Read More...
View articleLive TV remains top media activity but is joined by email, games, and web surfing. Read More...
View articleThe marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...
View articleAlso, AOL partners with Hearst to sell Portrait display ads on magazine sites. Read More...
View articleJack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Read More...
View articleCompany aims to centralize buying and management of media, online and off. Read More...
View articlePackers running back Ryan Grant talks social media marketing with ClickZ. Read More...
View articleUnlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Read More...
View articleA look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation. Read More...
View articleWithout a geographic targeting strategy, creative investments can go to waste. Read More...
View articleYahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent. Read More...
View articleCreates seven discreet practices following acquisition of The Huffington Post. Read More...
View article