The Advertising Interocracy
Media

The Advertising Interocracy

19y Dorian Sweet

The Advertising Interocracy

Who should run the Web? Read More

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Could Facebook Become the New MySpace?
Media

Could Facebook Become the New MySpace?

19y Tessa Wegert

Could Facebook Become the New MySpace?

Now that it's open to the public, Facebook is filled with new faces -- and with new demographics for media buyers. Read More...

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Google Local: For More Than Just Local Businesses
Media

Google Local: For More Than Just Local Businesses

19y Tessa Wegert

Google Local: For More Than Just Local Businesses

Virtually every sort of business can benefit from Google's local offerings Read More...

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Online Bravery, Offline Arrogance
Media

Online Bravery, Offline Arrogance

19y Dorian Sweet

Online Bravery, Offline Arrogance

Time to stop playing a new game with an old strategy. Read More...

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Customized Ad Content Sounds Great
Media

Customized Ad Content Sounds Great

19y Tessa Wegert

Customized Ad Content Sounds Great

A music discovery service allows users to create custom Internet radio stations... and advertisers to create customized campaigns. Read More...

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Media Intermediaries
Media

Media Intermediaries

19y Tessa Wegert

Media Intermediaries

Media may be fragmenting, but the result needn't be fragmented media campaigns. Read More...

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The Devolution of Online Advertising
Media

The Devolution of Online Advertising

19y Dorian Sweet

The Devolution of Online Advertising

With an influx of video cash, is online marketing headed for another Dark Age? Read More...

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Local TV: What's On(line)?
Media

Local TV: What's On(line)?

19y Tessa Wegert

Local TV: What's On(line)?

TV station's Web sites are a lot more robust than they used to be. Are you overlooking an online opportunity? Read More...

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Money and the Mob: Pitching Web 2.0
Media

Money and the Mob: Pitching Web 2.0

19y Tessa Wegert

Money and the Mob: Pitching Web 2.0

The modern mob gets together online to connect with like-minded consumers and foster a sense of community. Learn how to work it. Read More...

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Is User-Generated Video Poised to Flame Out?
Media

Is User-Generated Video Poised to Flame Out?

19y Dorian Sweet

Is User-Generated Video Poised to Flame Out?

Is the flood of user-generated content online hurting Internet advertising? Read More...

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A Hot Bowl of Auto Advertising
Media

A Hot Bowl of Auto Advertising

19y Tessa Wegert

A Hot Bowl of Auto Advertising

Good news for automotive manufacturers: all that money you've been investing in your brand site is starting to pay off. Read More...

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Time to Make That Vertical Career Move?
Media

Time to Make That Vertical Career Move?

19y Tessa Wegert

Time to Make That Vertical Career Move?

Job offers are raining down on online planners, buyers, and strategists. What to consider before you say yes. Read More...

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Integration: Irrelevant?
Media

Integration: Irrelevant?

19y Dorian Sweet

Integration: Irrelevant?

Just because you can integrate a campaign, should you? Read More

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Introducing ChaCha Search
Media

Introducing ChaCha Search

19y Tessa Wegert

Introducing ChaCha Search

Search has gone social, offering buyers a new source of performance-based advertising. Read More...

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Where Should Consumers Go?
Media

Where Should Consumers Go?

19y Tessa Wegert

Where Should Consumers Go?

Some Super Bowl advertisers didn't have a destination ready. Read More...

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The Rich Ad Addendum
Media

The Rich Ad Addendum

19y Dorian Sweet

The Rich Ad Addendum

Yesterday's rules, today's obsolescence. Read More

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Specialization Is Their Specialty
Media

Specialization Is Their Specialty

19y Tessa Wegert

Specialization Is Their Specialty

The next generation of ad networks will specialize by category. Read More...

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A New Way to Reach Canadians Online
Media

A New Way to Reach Canadians Online

19y Tessa Wegert

A New Way to Reach Canadians Online

Advertising on premium Canadian content finally got easier. Read More...

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All for One or One for All?
Media

All for One or One for All?

19y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

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Why the Landing Page Is the Life of the Party
Media

Why the Landing Page Is the Life of the Party

19y Tessa Wegert

Why the Landing Page Is the Life of the Party

Agencies can seize much more control over a campaign by designing an effective landing page. Read More...

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Publisher Relationships: Are You Naughty or Nice?
Media

Publisher Relationships: Are You Naughty or Nice?

19y Tessa Wegert

Publisher Relationships: Are You Naughty or Nice?

Our relationship with site publishers necessitates that we view them as both partners and adversaries. What approach should you take with them? Read M...

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Taming of the You
Media

Taming of the You

19y Dorian Sweet

Taming of the You

The idea of personal media is the basis of new media. Read More

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A Year of Full Disclosure
Media

A Year of Full Disclosure

19y Tessa Wegert

A Year of Full Disclosure

Consumers take issue with being deceived online. Read More

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A Media Buyer's Wish List for 2007
Media

A Media Buyer's Wish List for 2007

19y Tessa Wegert

A Media Buyer's Wish List for 2007

There's always room for improvement. Read More

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The Six Most Cynical Online Advertising Predictions
Media

The Six Most Cynical Online Advertising Predictions

19y Dorian Sweet

The Six Most Cynical Online Advertising Prediction...

...and a ray of hope for the New Year. Read More...

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Rock Star Money, on the Cheap
Media

Rock Star Money, on the Cheap

19y Tessa Wegert

Rock Star Money, on the Cheap

The online luxury market has always been a tough nut to crack. IndustryBrains shows you how. Read More...

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Transparency in Content Targeting
Media

Transparency in Content Targeting

19y Tessa Wegert

Transparency in Content Targeting

When you think of content-targeted sponsored links, Google and Yahoo probably come to mind. But there's another option. Read More...

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