This holiday column is a stream of riches rather than Rob's usual rich and streaming... Read More...
View articleThey're not the enemy. They can be your allies. Here's how the media team can better work with the creative department. Read More...
View articlePermission to come aboard? That's only the beginning of what separates scumware from legitimate ad-serving applications that take up residence on your...
View articleThe Big Chill? Tig predicts frozen media budgets won't thaw until well into the year after next. Sounds like a long, cold winter. Read More...
View articleThose uninvited, invisible little apps lurking somewhere on your hard drive that serve up ads. Should software, or ads, have squatter's rights? Read M...
View articleIt's not rocket science. Ads that condescend, patronize, antagonize, annoy, insult, trick, or simply won't go away will not charm consumers, much less...
View article2002's to-do list: the online media buying issues that need to be fixed in the new year. Read More...
View articleIn their efforts to woo traditional advertisers over to interactive, some are advocating for the banishment of the impression. Tom argues that the muc...
View articleAre they examples of style over substance, or could one of them be the next big thing? Rob introduces several new technologies that are contenders for...
View articleIn this age of increasing consolidation, Gunji's been pondering where rich media technology players went wrong -- and how the industry can right itsel...
View articleCan Web inventory be sold like broadcast media, using the pre-empt approach? Tig thinks pre-empting could lower prices for advertisers and earn sites ...
View articleWhen are "permissioned" email lists not what they seem? Tom shares ways smart media buyers can figure out the reality of the situation. Read More...
View articleWhen the cost of online advertising dramatically undercuts traditional media costs, marketing dollars will flow online. Tig continues his examination ...
View articleWhose numbers do you trust? Tom believes that question may soon be a bit easier to answer. Read More...
View articleToday's new technologies may not be the final chapter in interactive marketing, but they're certainly a worthy prologue. Read More...
View articleForget thousands... think millions! After all, monthly impressions are in the billions. Could this be the solution that unites buyers and sellers -- a...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleIf you think your marketing job is tough, consider the battle ahead for the United States as it tries to get its message across in the Middle East. Re...
View articleThe Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play ex...
View articleEffective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...
View articleIt's time to mobilize the marketing troops and put our talents to work in support of the fight against terrorism. Read More...
View articleThe New York Times just introduced "sessions." If you don't know what they are, you'd better find out. Read More...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
View articleRemember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...
View articleIf I were forced, "Clockwork Orange"-style, to view an ad despite a stated intent to avoid it, I would seethe with rage -- and focus my anger on the b...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
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